Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Tag Archives: issues
Succession Issues? The Management Buy-out Solution
Ali Robertson — June 12, 2020 For many owners, the thought of selling their business is a painful one. After years of building up the business from scratch, it is a difficult decision to pass over the reins to someone else. Other than the obvious emotional issues around selling your business, there are numerous other … Continue reading Succession Issues? The Management Buy-out Solution
Technical SEO: 16 Common Issues That Will Tank Your Rankings
John Lincoln — February 12, 2020 Technical SEO is the process of optimizing your website for search. It helps search bots discover, understand, and index your site. It also helps you gain rank with popular keywords. Unfortunately, it’s easy to neglect certain aspects of technical SEO. When you do that, your rank will suffer. In … Continue reading Technical SEO: 16 Common Issues That Will Tank Your Rankings
Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Want to connect with the Gen Z crowd? Don’t shy away from social issues
68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults. Amy Gesenhues on October 24, 2019 Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and … Continue reading Want to connect with the Gen Z crowd? Don’t shy away from social issues
Why marketers should stop avoiding privacy issues
Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for you. Kristina Podnar on October 15, 2019 At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as … Continue reading Why marketers should stop avoiding privacy issues
3 Tricks to Solve Your Most Common Facebook Ads Issues
Michelle Morgan — September 15, 2019 — September 15, 2019 Facebook has one of the most advanced ads managers we have access to in the self-serve PPC space. There are lots of campaign objectives, each with their own set of best practices to follow. This allows for an incredible level of specificity. But to a … Continue reading 3 Tricks to Solve Your Most Common Facebook Ads Issues
8 Essential Issues to Address for a Successful Startup Idea
Richard McGirr — August 30, 2019 Follow @Visichain — August 30, 2019 A successful entrepreneurial career is built on energy, drive, and creativity, but these excellent qualities will only take a business so far. When you want your new venture to be a success, you need to evaluate it in hard-headed business terms before you … Continue reading 8 Essential Issues to Address for a Successful Startup Idea
More Money, More Problems: Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them)
Tommy Wyher — August 28, 2019 — August 28, 2019 The financial sector is highly competitive which makes the need for digital marketing paramount for companies wanting to stand out. Finance is serious business so a marketing approach that would work for a CBD product or video game might not be formal enough to work. … Continue reading More Money, More Problems: Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them)
How to Overcome Two of the Most Common Online Payment Issues
Jacel Booth — August 7, 2019 — August 7, 2019 mohamed_hassan / Pixabay At the end of 2018, ecommerce sales accounted for more than 14% of all retail sales across the globe. That number is slated to grow even more this year. There’s a wealth of opportunity to tap into this growing trend. But as … Continue reading How to Overcome Two of the Most Common Online Payment Issues
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