By Chris Stokel-Walker November 22, 2023 On Tuesday night, OpenAI announced that it had reached an agreement in principle for cofounder and recently ousted CEO Sam Altman to return to the company. As part of the arrangement, the $80 billion company will also have a new board composed of Bret Taylor, Larry Summers, and … Continue reading OpenAI nearly blew up their $80 billion company. But was the issue they were reportedly arguing over really the right issue?
DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue by Karlene Lukovitz @KLmarketdaily, February 17, 2023 DoubleVerify — the advertising measurement company that identified last year that one in four CTV environments and apps continue to play ads when TVs are turned off — is now offering what it describes as the first scalable … Continue reading DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue
Google Issue Affecting Ad Approval, Ad Serving by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2022 Jonathan Kagan, vice president of search at search agency 9Rooftops, woke up Thursday morning to a “bunch of ad disapproval emails from Google for a reason known as ‘Circumventing Systems.’” Google defines “circumventing systems” as “engaging in practices that … Continue reading Google Issue Affecting Ad Approval, Ad Serving
Laura Bailey-Wickins May 30, 2021 What is Google Search Console? Search Console is a free Google tool that measures and tracks your website’s search traffic, ranking, and site performance over time. Search Console is free and available to anyone with a Google administrator account. Sign up for a free Google Account here. While Search Console … Continue reading Do I Need Search Console? Yes: Better Organic Traffic and Issue Detection
Simon Ruscoe May 10, 2021 If problem-solving is the current business priority, then focusing on addressing the problem-solving skills gap will be the next. Long story short, there are many problems that businesses need to address. If a business doesn’t have in-house problem-solving skills, they risk becoming uncompetitive, providing a poor customer experience and impacting … Continue reading The Problem-Solving Skills Gap Is the Next Big Business Issue
Here are three ways brands can identify and market to the right customers while also reducing churn. Jeremy Korst on January 10, 2020 The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring … Continue reading Are your acquisition efforts the root of your retention issue?
Gaurav Sharma — February 8, 2019 Follow @Gaurav_Sharma11 — February 8, 2019 I believe that talented and qualified employees are truly a blessing to any company. In fact, studies have found that most employees spend more time at their workplaces than their homes. As of 2017, an American full-time employee spends 8 hours at their … Continue reading Is Employee Efficiency an Issue? Here Are the Best Ways to Improve It
By Ann Smarty April 17th, 2018 “Thin” content is one of the most misused and loose terms in our industry. Whenever there’s an inexplicable drop in rankings, a lot of experts are ready to jump in and blame an alleged “thin” or “duplicate” content penalty. On the other hand, whenever Google is willing to confirm … Continue reading Thin Content: How to Diagnose and Fix the Issue
Ryan Scott — October 27, 2017 Follow @causecast — October 27, 2017 MichaelWuensch / Pixabay Something truly disruptive has been emerging in the world of social impact: the rise of digital currencies and blockchain technology as tools for accelerating change. As cryptocurrencies gain favor with entrepreneurs, governments, businesses and consumers, their potential use cases for … Continue reading Initial Coin Offerings Can Issue Social Change, Too
by Laurie Sullivan@lauriesullivan, November 21, 2016 Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that include a variety of media. The survey findings — released Monday by the Mobile Marketing Association and data company … Continue reading Mobile Campaign Data Quality Remains An Issue
