By Clint Rainey September 21, 2022 When the White House met this May with union organizers at Starbucks, Amazon, and other companies, Labor Secretary Marty Walsh expected this group—most of them young and barely earning $15 an hour—to be primarily upset about their pay. To his surprise, “All they talked about was work conditions, the … Continue reading The labor movement isn’t just about wages anymore, says U.S. Labor Secretary
PwC survey finds younger consumers are more likely to switch brands. Chris Wood on July 21, 2022 More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to … Continue reading 51% of consumers would leave a brand if digital experience isn’t as good as in-person
By Aytekin Tank March 30, 2022 Last year I read something that blew my mind. “An organization is five times more likely to be considered innovative if it is also considered kind,” wrote Fast Company contributor Mahfuz Ahmed. It blew my mind not because it surprised me—but because I was impressed to read actual … Continue reading Why being a ‘nice boss’ isn’t enough
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right. Material on February 11, 2022 In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading. Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that … Continue reading No, the customer isn’t always right—How to get the most from your CX data
Advertising (Like Journalism) Isn’t Perfect by George Simpson , Featured Contributor, October 31, 2019 Clickbait used to be the hallmark of sites like BuzzFeed and The Daily Mail, but apparently The New York Times is not above it, with a headline the other day that read “The Advertising Industry Has a Problem: People Hate Ads.” … Continue reading Advertising (Like Journalism) Isn’t Perfect
Maybe Breaking Up Big Tech Isn’t Such A Bad Idea by Richard Whitman , Columnist, September 27, 2019 Scott Galloway, the brash New York University business professor and author, shared the stage at Advertising Week in New York a couple of days ago. One of the interesting arguments he made was that the breakup of … Continue reading Maybe Breaking Up Big Tech Isn’t Such A Bad Idea
Why SEO Isn’t Enough by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2019 It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to … Continue reading Why SEO Isn’t Enough
Why SEO Isn’t Enough by Laurie Sullivan , Staff Writer @lauriesullivan, August 16, 2019 It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to … Continue reading Why SEO Isn’t Enough
