Tag Archives: Inventory

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season. Chris Wood on July 12, 2022 Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. The event is back to … Continue reading Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

4% Of Q1 CTV Programmatic Inventory Was Fake: Benchmarks Report

4% Of Q1 CTV Programmatic Inventory Was ‘Fake’: Report by Karlene Lukovitz  @KLmarketdaily, June 28, 2022 In this year’s first quarter, 4.43% of all CTV programmatic marketplace ad calls were for fake content — including screensaver channels, photo widgets, games and mobile pretending to be CTV streaming content. That’s according to the first CTV benchmarks report from contextual and brand … Continue reading 4% Of Q1 CTV Programmatic Inventory Was Fake: Benchmarks Report

Yahoo and DIRECTV open up addressable TV and streaming inventory

The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP. Chris Wood on June 21, 2022 Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the … Continue reading Yahoo and DIRECTV open up addressable TV and streaming inventory

IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory

IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory by Laurie Sullivan  @lauriesullivan, April 13, 2022 Digital advertising standards body IAB Tech Lab announced an update Wednesday to the ads.txt specification. The update, open for public comment through May 31, 2022, includes two new items for publishers. The values — ownerdomain … Continue reading IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory

InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options

InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options by Laurie Sullivan  @lauriesullivan, April 6, 2022 InMobi, a content, monetization and marketing technologies company, now provides advertisers with direct access to Anzu’s mobile programmatic inventory worldwide after announcing an Asia-Pacific deal with the company on Wednesday. Anzu’s in-game advertising solution allows programmatic advertisers to … Continue reading InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options

Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms

Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms by Laurie Sullivan  @lauriesullivan, March 28, 2022 Kroger Precision Marketing (KPM), the retail media business of Kroger that is powered by 84.51°, announced Monday the expansion of its search product listing ads through three ad management platforms. The capability allows brands to buy … Continue reading Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms

Mediavine boosts programmatic ad spend on minority-owned inventory

The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace. Kim Davis on November 15, 2021 Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. The increase was seen following the onboarding of Colossus SSP … Continue reading Mediavine boosts programmatic ad spend on minority-owned inventory

Why Is Automated Inventory Management Crucial to Point of Sale (POS)?

Peter Navarro November 9, 2021 According to the 2017 “State of Small Business Report”, almost half of small businesses do not track the state of inventories or do it manually. Deliberate ignorance of stocks is expensive. Studies show that retailers around the world are losing $ 1.75 trillion a year due to easily preventable stock … Continue reading Why Is Automated Inventory Management Crucial to Point of Sale (POS)?