Tag Archives: Inventory

New adtech partnership unlocks inventory for multicultural publications

Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers. Chris Wood on October 26, 2023 Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies … Continue reading New adtech partnership unlocks inventory for multicultural publications →

Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI

CTV Advertisement

Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI by Dave Morgan , Featured Contributor, August 3, 2023 The Writers Guild of America has been on strike against the Alliance of Motion Picture and Television Producers for three months now. SAG-AFTRA, the actors union, began striking a few weeks ago. An … Continue reading Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI →

Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results

Walmart

Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results by Laurie Sullivan @lauriesullivan, June 15, 2023 NBCUniversal, Roku, TikTok, and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer’s partner program. Walmart Connect Partner Lab partnered with NBCUniversal to test a closed-loop media-powered ads for retail in … Continue reading Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results →

Warehouse Automation Helps With Efficient Inventory Management

Warehouse Automation

Warehouse Automation Helps With Efficient Inventory Management Will Schneider / 19 Feb 2023 As we look into the crystal ball of warehouse inventory management, one thing is clear: the future lies in warehouse automation. Statistic says there will be around 50,000 robotic warehouses by 2025, with over four million robots. According to Gartner, machine … Continue reading Warehouse Automation Helps With Efficient Inventory Management →

Bot Strategy Of Holding Inventory In Carts Skews Metrics, Overwhelms Servers

Inventory Management

Bot Strategy Of Holding Inventory In Carts Skews Metrics, Overwhelms Servers by Laurie Sullivan @lauriesullivan, November 17, 2022 More consumers plan to shop on Black Friday compared with Cyber Monday and Small Business Saturday, according to data released Thursday from Jungle Scout. Fifty-seven percent of consumers say they will shop on Black Friday, compared to … Continue reading Bot Strategy Of Holding Inventory In Carts Skews Metrics, Overwhelms Servers →

Automated Inventory Management Software Minimizes Costly Errors

Inventory Management

Automated Inventory Management Software Minimizes Costly Errors Emily Newton / 29 Oct 2022 Automated inventory management solutions can be vital in helping companies improve accuracy and output. Businesses that produce or distribute controlled substances or products in exceptionally high demand need them to reduce inventory errors and keep things operating smoothly. However, some decision-makers initially … Continue reading Automated Inventory Management Software Minimizes Costly Errors →

Managing the unpredictable: The inventory conundrum

Inventory Management

Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied. William Terdoslavich on July 29, 2022 There is a very special name for stuff before it is sold: inventory. Online retailers want to have enough inventory to meet demand. Having too much is bad, since you must … Continue reading Managing the unpredictable: The inventory conundrum →

TikTok Introduces Inventory Filters

TikTok

TikTok Introduces Inventory Filters by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2022 TikTok now offers an Inventory Filter for ads to help brands ensure that content does not serve up alongside potentially offensive clips and videos in the app. The option, embedded in the TikTok Ads Manager, gives advertisers the option to choose where … Continue reading TikTok Introduces Inventory Filters →

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Amazon Prime

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season. Chris Wood on July 12, 2022 Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. The event is back to … Continue reading Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges →

4% Of Q1 CTV Programmatic Inventory Was Fake: Benchmarks Report

Programmatic Campaigns

4% Of Q1 CTV Programmatic Inventory Was ‘Fake’: Report by Karlene Lukovitz @KLmarketdaily, June 28, 2022 In this year’s first quarter, 4.43% of all CTV programmatic marketplace ad calls were for fake content — including screensaver channels, photo widgets, games and mobile pretending to be CTV streaming content. That’s according to the first CTV benchmarks report from contextual and brand … Continue reading 4% Of Q1 CTV Programmatic Inventory Was Fake: Benchmarks Report →