Tag Archives: Inventory

How Intelligent Inventory Management Via Wireless Systems Reduce Warehousing Costs

Jennifer Warren July 16, 2020 In a warehouse, problems tend to occur basically in four categories: receiving, storage, order-picking, and shipping. A study in the United Kingdom revealed that order picking is the most costly among all these activities. In fact, 60% of the warehousing expenses could be attributed to order picking. Intelligent inventory management … Continue reading How Intelligent Inventory Management Via Wireless Systems Reduce Warehousing Costs

Your Guide to Building a Campaign Inventory Strategy

Melysa Chong — May 11, 2020 In the world of programmatic advertising, navigating through the different types of inventory can be overwhelming. The digital advertisers and marketers that use an inventory strategy are better able to deliver their ads to inform, persuade or remind their targeted audience. According to eMarketer, programmatic ad spending will account … Continue reading Your Guide to Building a Campaign Inventory Strategy

Top 3 Ways To Scale Your Ecommerce Business in 2020, and It’s Not More Inventory

Stephen Seifert — October 25, 2019 Scaling a business can prove challenging, especially in the ever-growing ecommerce space. Even if growth is steady, there are a variety of things you still need to do for continued success. If you ease up on the gas, you may find customers jumping ship and seeking out your competitors. … Continue reading Top 3 Ways To Scale Your Ecommerce Business in 2020, and It’s Not More Inventory

3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

Jake Rheude — October 4, 2019 Follow @jakerheude It’s finally October, the pumpkin spice lattes are out in force, and Black Friday will be here before you know it. Which is great for most businesses because it means more sales, but also the not-so-great possibility of either under or over-estimating how much inventory to stock … Continue reading 3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

TrueView for action inventory extends to Google video partners

New campaigns will be added into video partners automatically. Ginny Marvin on July 23, 2019 at 9:30 am Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after … Continue reading TrueView for action inventory extends to Google video partners

Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019  Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Crowdsourcing your inventory: Outsource product and empower customers

Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged. Rohit Gupta on July 2, 2018   As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers … Continue reading Crowdsourcing your inventory: Outsource product and empower customers

Google Gives Brands Ads, Data To Compete On Price, Local Inventory

Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan  @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory