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Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place

eCommerce Branding

Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place by Ray Schultz , Columnist, November 8, 2022 Ecommerce brands often struggle to get their email systems into place. But engagement with shoppers may be the least of their problems. The big challenge is fulfilling online orders, judging by “Increase Your Pace in the Ecommerce … Continue reading Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place →

Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing

Content Creation

Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing by Laurie Sullivan  @lauriesullivan, October 12, 2022 Microsoft brought attention to new graphic design apps on Wednesday. Designer, in Microsoft 365, features artificial intelligence (AI)-image generation powered by DALL-E 2, OpenAI’s AI-powered system that generates images from text by bringing it to first-party … Continue reading Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing →

7 Ways Entrepreneurs Can Inject New Capital Into Their Business During a Recession

Economic Recession

7 Ways Entrepreneurs Can Inject New Capital Into Their Business During a Recession Due / 22 Sep 2022   Recessions are an inevitable part of the market cycle — and there’s no denying that they can be scary for consultants and the businesses they work with. Regardless of the size of the business, a recession … Continue reading 7 Ways Entrepreneurs Can Inject New Capital Into Their Business During a Recession →

Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse

Metaverse

Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse by Whitney Fishman Zember , September 22, 2022 Free-to-play metaverse-esque Roblox has announced a test for in-game advertisements for both brands and creators. According to Roblox, its developers and creators earned over $500 million within Roblox last year. That’s a lot of opportunity for creators, brands, and players … Continue reading Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse →

Inside the drive to bring ‘cultural workers’ into the labor movement

Employee Strikes

By Kristin Toussaint August 30, 2022         It’s mid-June, and Lee Saunders, president of the American Federation of State, County, and Municipal Employees (AFSCME) union, is speaking so loud into the microphone that it’s slightly distorted, and someone has to go over and tweak the dials on the PA system so his … Continue reading Inside the drive to bring ‘cultural workers’ into the labor movement →

Twitter Launches Location Spotlight, Builds Business Directory Into Platform

Twitter Tools

Twitter Launches Location Spotlight, Builds Business Directory Into Platform by Laurie Sullivan  @lauriesullivan, August 4, 2022 Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a feature called Location Spotlight that puts business information like physical location at the top of the … Continue reading Twitter Launches Location Spotlight, Builds Business Directory Into Platform →

Build-A-Bear using data to make itself into an all-ages brand

Data Management

Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions. Chris Wood on July 6, 2022 Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated … Continue reading Build-A-Bear using data to make itself into an all-ages brand →

How to turn the great buyer resignation into B2B career opportunities

B2B Engagement

The B2B buying process has gone primarily digital – most B2B sellers and teams have not. Scott Vaughan on June 28, 2022 Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This … Continue reading How to turn the great buyer resignation into B2B career opportunities →

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