Twitter Launches Location Spotlight, Builds Business Directory Into Platform by Laurie Sullivan @lauriesullivan, August 4, 2022 Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a feature called Location Spotlight that puts business information like physical location at the top of the … Continue reading Twitter Launches Location Spotlight, Builds Business Directory Into Platform
Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions. Chris Wood on July 6, 2022 Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated … Continue reading Build-A-Bear using data to make itself into an all-ages brand
The B2B buying process has gone primarily digital – most B2B sellers and teams have not. Scott Vaughan on June 28, 2022 Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This … Continue reading How to turn the great buyer resignation into B2B career opportunities
GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search by Laurie Sullivan @lauriesullivan, June 10, 2022 Los Angeles-based GR0, which began as a search engine optimization (SEO) firm in 2020, made an acquisition this week that moves it into paid search. The move will provide marketers with a portfolio of search-marketing … Continue reading GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search
Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business by Laurie Sullivan @lauriesullivan, June 8, 2022 Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its “near me” approach. One way is to support consumers through Amazon Fresh, a version of Whole Foods that … Continue reading Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business
Fans will get an immersive augmented reality experience in the area around Wrigley Field Constantine von Hoffman on June 2, 2022 The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be … Continue reading Chicago Cubs dive into the metaverse with Web3 marketing platform Valence
Google Hit With UK Antitrust Probe Into Ad-Technology Roles by Laurie Sullivan @lauriesullivan, May 26, 2022 The Competition and Markets Authority (CMA) announced Thursday another investigation into Google for potential antitrust abuse in connection with its advertising technology. This is the second investigation by the CMA into Google’s advertising practices. The first centered on a … Continue reading Google Hit With UK Antitrust Probe Into Ad-Technology Roles
Brands Get Pulled Into Politics by Aaron Paquette , Columnist, May 12, 2022 Last week’s leak of the Supreme Court decision overturning Roe v. Wade sent shock waves across the country, creating profound ramifications for consumers and businesses alike. Suddenly, staying neutral in the “culture wars” is no longer an option for brands increasingly called … Continue reading Brands Get Pulled Into Politics
By John Connors April 27, 2022 This year, leaders will be challenged by war, pandemics, racism, climate change, politics, media bias, shareholder value, innovation, growth, supply chain problems, inflation, data security, customer experience, remote work models, employee satisfaction, and the Great Resignation. As the list highlights and research confirms, the role of a leader is … Continue reading How the Great Resignation is turning into a great opportunity for leaders
Giide Turns Interactive Audio Into Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2022 Allison Kent-Smith, CEO and co-founder of Giide, describes the company as an interactive audio unit — one that does not remain still. As the audio plays, the visual continues to scroll through slides, keeping the attention of the viewer. … Continue reading Giide Turns Interactive Audio Into Performance Marketing
