Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’ by Michael McLaren , Op-Ed Contributor, August 27, 2020 We are living in a period of reset and discovery, which promises both to be an extraordinary challenge and an opportunity as the world works through the uncertain prospect of rebuilding. The pandemic hasn’t undermined the importance … Continue reading Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’
Andrew Latham August 20, 2020 The line between personal and business finance is extremely blurry when it comes to small businesses and entrepreneurs. According to the Federal Reserve’s latest Small Business Credit Survey, 11 percent of small business owners use personal loans to finance their companies and 45 percent only use their personal credit score … Continue reading Small Business Owners Are Wasting Billions in Interest — Fintech Companies Can Help
Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’ by Michael McLaren , Op-Ed Contributor, June 30, 2020 Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week’s analysis of advertiser and ad agency content consumption indexed by Bombora for MediaPost. This week’s analysis, based on data … Continue reading Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’
Emily Morgan — February 25, 2020 Unsplash.com A successful small business needs constant investments. You should invest your resources, time as well as cash to turn your startup into a prosperous company. However, not every business owner has enough financial savings to support their small venture. Thus, taking out a small business loan can be … Continue reading Costs of Business Borrowing: Simple Interest, APR, Factor Rate & Amortization (Explained)
Brian Basilico — November 8, 2019 Follow @bbasilico A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all … Continue reading Relationship Capital Investment Can Create Greater Interest
Jeff Rose — August 2, 2019 — August 2, 2019 It may sound old-fashioned in an age of online investing, but everybody needs to have uninvested cash – at least a little. But the problem is interest rates. They’re still at historically low levels in all the usual places, like local banks. That’s why we … Continue reading How to Make the Highest Interest on Your Business Savings Accounts
(Don’t panic.) The interest targets will be phased out in the coming months. Ginny Marvin on July 30, 2019 Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the … Continue reading Facebook to remove thousands of outdated interest targets for advertising
Ana Gotter — September 26, 2018 Follow @ana_gotter — September 26, 2018 User’s interest is dwindling, and with so much competition on every social media platform, it’s unlikely that you’ll keep it for more than ten to fifteen seconds. I’ve been coaching brands and businesses to tighten up their video marketing, keeping clips to a … Continue reading IGTV For Marketers: How to Make Long-Form Video That Keeps User Interest
Maren Hogan — January 31, 2018 Follow @marenhogan — January 31, 2018 ZeeNBee / Pixabay I present quite a lot on how to get people interested in jobs, more commonly known as employer branding. While I have a presentation on getting people interested in boring, dirty and generally gross jobs, I always seem to get … Continue reading 10 Ways to Draw Interest In A Lame Job + 50 Benefits People Love
Jessica Mehring — June 20, 2017 Follow @horizonpeak— June 20, 2017 You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. One thing is for sure, though. Audiences today are harder to engage. They need more from you than a plain ol’ blog post. If … Continue reading 17 Great Microsite Examples for Driving Buyer Interest
