Tag Archives: Interest

IGTV For Marketers: How to Make Long-Form Video That Keeps User Interest

Ana Gotter — September 26, 2018 Follow @ana_gotter — September 26, 2018 User’s interest is dwindling, and with so much competition on every social media platform, it’s unlikely that you’ll keep it for more than ten to fifteen seconds. I’ve been coaching brands and businesses to tighten up their video marketing, keeping clips to a … Continue reading IGTV For Marketers: How to Make Long-Form Video That Keeps User Interest

Why Google’s SEO advice is NOT (always) in your best interest

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. Nate Dame on March 30, 2017   Last month, Google released a video detailing best practices for hiring an SEO company, … Continue reading Why Google’s SEO advice is NOT (always) in your best interest

Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest

Scott Sims — January 20, 2017 Follow @bscottsims— January 20, 2017 Using LinkedIn Publisher allows you to create and publish content that is searchable to LinkedIn users by keyword. Not only is LinkedIn Publisher an excellent way to showcase your knowledge and expertise within a given niche; it is also an excellent way to maximize … Continue reading Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest

How Passive Marketing Talent Can Show the Right Amount of Interest in a Job Opportunity

by Mark Miller Follow @MMtwopointfiveOctober 10, 2016 Questions about your interest in a position are common at the early stages of the marketing recruitment and interview process. The way you respond could mean the difference between landing the job of your dreams, or missing out on the perfect career move without even realizing it. Any … Continue reading How Passive Marketing Talent Can Show the Right Amount of Interest in a Job Opportunity

Is interest targeting the future of marketing?

Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members. Steve Olenski on September 22, 2016   Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible … Continue reading Is interest targeting the future of marketing?