Ana Gotter — September 26, 2018 Follow @ana_gotter — September 26, 2018 User’s interest is dwindling, and with so much competition on every social media platform, it’s unlikely that you’ll keep it for more than ten to fifteen seconds. I’ve been coaching brands and businesses to tighten up their video marketing, keeping clips to a … Continue reading IGTV For Marketers: How to Make Long-Form Video That Keeps User Interest
Maren Hogan — January 31, 2018 Follow @marenhogan — January 31, 2018 ZeeNBee / Pixabay I present quite a lot on how to get people interested in jobs, more commonly known as employer branding. While I have a presentation on getting people interested in boring, dirty and generally gross jobs, I always seem to get … Continue reading 10 Ways to Draw Interest In A Lame Job + 50 Benefits People Love
Jessica Mehring — June 20, 2017 Follow @horizonpeak— June 20, 2017 You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. One thing is for sure, though. Audiences today are harder to engage. They need more from you than a plain ol’ blog post. If … Continue reading 17 Great Microsite Examples for Driving Buyer Interest
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. Nate Dame on March 30, 2017 Last month, Google released a video detailing best practices for hiring an SEO company, … Continue reading Why Google’s SEO advice is NOT (always) in your best interest
Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry. Kevin Lee on February 3, 2017 Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 … Continue reading Methbot, fake news and five other reasons SEM/SEO interest will surge
Scott Sims — January 20, 2017 Follow @bscottsims— January 20, 2017 Using LinkedIn Publisher allows you to create and publish content that is searchable to LinkedIn users by keyword. Not only is LinkedIn Publisher an excellent way to showcase your knowledge and expertise within a given niche; it is also an excellent way to maximize … Continue reading Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest
by Jackson Salzman , January 3, 2017 Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am going to dig into some common errors here. First and foremost, keep in mind that this tactic is for finding new consumers who have … Continue reading Why You Are (Probably) Doing Facebook Interest Targeting Wrong
by Mark Miller Follow @MMtwopointfiveOctober 10, 2016 Questions about your interest in a position are common at the early stages of the marketing recruitment and interview process. The way you respond could mean the difference between landing the job of your dreams, or missing out on the perfect career move without even realizing it. Any … Continue reading How Passive Marketing Talent Can Show the Right Amount of Interest in a Job Opportunity
Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members. Steve Olenski on September 22, 2016 Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible … Continue reading Is interest targeting the future of marketing?
Lori SoardJuly 10, 2015 The goal of any good screenwriter, or any writer really, is to grab the reader’s attention and keep it until the end. Your goal for your blog should be exactly the same. From the minute the site visitor hits your landing page, his attention should be captured enough that he doesn’t … Continue reading Capture Your Reader’s Interest Like a Hollywood Screenwriter
