Tag Archives: Insurance

Do I Need Workers’ Comp Insurance for Remote Workers?

Dennis Dix August 24, 2020 In short, yes. As the world has quickly changed in recent months, most of us are working from home, and this is one of the top questions we’re hearing from our policyholders. Remote and telecommuting workers are typically covered under workers’ compensation laws if the injury arises out of and … Continue reading Do I Need Workers’ Comp Insurance for Remote Workers? →

How Greater Brand Trust Acts as an Insurance in Knowledge Commerce

Knowledge Management

Shobha Ponnappa — April 9, 2020 To your customers, when the economy goes slow or uncertain, the familiar becomes even more important. The sense of instability pushes many consumers towards what they’ve known. They gravitate towards the things that feel “proven” to them. Best-buddy brands are part of the things consumers cling to, at a … Continue reading How Greater Brand Trust Acts as an Insurance in Knowledge Commerce →

Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC

Branding Lessons

Pauline Jakober — October 7, 2019 Follow @GrpTwentySeven The paid search community was recently caught up in a flurry of tweets on the topic of a certain “dirty trick.” The CEO of Basecamp, Jason Fried, complained that Google Ads allows competitors to bid on a company’s branded keywords (including his own). He claims that the … Continue reading Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC →

Tour of Texas: Cars, Insurance, E-commerce & Cloud Demo Day

Fund Raising Trends

Angela Shah Greetings, readers. We’re mixing up the usual rotation of roundup news to bring you an innovation “Tour of Texas”—stories on venture capital activity, startup re-branding, e-commerce, and a study of entrepreneurship—from around the state’s major metro areas. Austin: —The Zebra has set its sights on the murky confines of the insurance industry. Founder … Continue reading Tour of Texas: Cars, Insurance, E-commerce & Cloud Demo Day →