MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers. Jacqueline Dooley on April 12, 2023 Image provided by MetLife “Pet insurance is a business that has a huge amount of white space,” said Sabrina Sebastian. “There was a significant … Continue reading MetLife uses agile marketing to unleash pet insurance sales
By Shalene Gupta August 12, 2022 Jamie Hale, CEO and cofounder of digital life insurance firm Ladder, looks like he’s perpetually smiling. Even when he dives into statistics, there’s a smile tucked into his voice. When Hale was 11, his father passed away unexpectedly. His father’s life insurance policy meant he and his mother … Continue reading Digital life insurance took off during COVID-19. Ladder wants to keep the momentum going
Ann Dieleman June 6, 2021 All industries — especially insurance — are facing significant transformation. Customer expectations are changing rapidly, and Millennial and Generation Z consumers are not satisfied with traditional insurance processes or products. They are demanding a connected, multichannel customer experience that provides convenience, accessibility, and personalization. In a highly digital world, meeting … Continue reading Consumer Expectations Are Changing Rapidly — Developing Insurance Affinity Partner Programs Will Help You Keep Up
Dennis Dix August 24, 2020 In short, yes. As the world has quickly changed in recent months, most of us are working from home, and this is one of the top questions we’re hearing from our policyholders. Remote and telecommuting workers are typically covered under workers’ compensation laws if the injury arises out of and … Continue reading Do I Need Workers’ Comp Insurance for Remote Workers?
Shobha Ponnappa — April 9, 2020 To your customers, when the economy goes slow or uncertain, the familiar becomes even more important. The sense of instability pushes many consumers towards what they’ve known. They gravitate towards the things that feel “proven” to them. Best-buddy brands are part of the things consumers cling to, at a … Continue reading How Greater Brand Trust Acts as an Insurance in Knowledge Commerce
Pauline Jakober — October 7, 2019 Follow @GrpTwentySeven The paid search community was recently caught up in a flurry of tweets on the topic of a certain “dirty trick.” The CEO of Basecamp, Jason Fried, complained that Google Ads allows competitors to bid on a company’s branded keywords (including his own). He claims that the … Continue reading Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC
Angela Shah Greetings, readers. We’re mixing up the usual rotation of roundup news to bring you an innovation “Tour of Texas”—stories on venture capital activity, startup re-branding, e-commerce, and a study of entrepreneurship—from around the state’s major metro areas. Austin: —The Zebra has set its sights on the murky confines of the insurance industry. Founder … Continue reading Tour of Texas: Cars, Insurance, E-commerce & Cloud Demo Day
