Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. Mike Ruff on October 2, 2025 at 8:56 am | Reading time: 4 minutes Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. … Continue reading Stop making cost per conversion your KPI — here’s what to measure instead
August 12, 2025 Tempted to spend money? Follow these 3 expert tips to save it instead BY Associated Press Why do so many of us struggle to save? Saving for the future can be difficult because of a cognitive bias known as hyperbolic discounting: our tendency to place greater weight on immediate satisfaction, even if focusing … Continue reading Tempted to spend money? Follow these 3 expert tips to save it instead
July 22, 2025 Stop being a martyr at work. Aim for sustainable success instead BY Alli Kushner Casually mentioning canceling a doctor’s appointment or skipping something personal to take on more work has become the new humblebrag. It’s rarely treated as a big deal, and often, it’s delivered with self-deprecating pride: “Oh, I’ll just cancel my … Continue reading Stop being a martyr at work. Aim for sustainable success instead
MQLs mislead marketing, misalign sales and fail to drive revenue. Here’s why GTM teams must move to causal AI and revenue-centric metrics. Mark Stouse on March 3, 2025 For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams … Continue reading Why the MQL model is failing B2B marketing and what to use instead
August 29, 2024 The companies with the most low-wage workers are spending billions on stock buybacks instead of raises A new report sheds light on exactly where these companies’ priorities lie. While some Americans have been looking to tighten their belts recently, U.S. corporations have been on a spending spree—but that money hasn’t been going … Continue reading The companies with the most low-wage workers are spending billions on stock buybacks instead of raises
August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture. Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
April 24, 2024 Too many women are working through their high menstrual pain instead of taking the time off they need Inequality is about more than just pay. A new survey reveals stark realities for women at work across 10 different countries. BY Shalene Gupta The gender wage gap has narrowed to women earning 92 cents … Continue reading Too many women are working through their high menstrual pain instead of taking the time off they need
April 23, 2024 Business leaders are too fixated on disruption instead of meaningful change ‘People don’t care if it’s new. They care if it’s better,’ says the cofounder of the London creative agency, Without. ‘Sometimes, the route to success is simply doing something timeless really, really well.’ BY Philip Koh Flicking through the fundraising pitch for … Continue reading Business leaders are too fixated on disruption instead of meaningful change
By Mary C. Murphy March 11, 2024 In my work around entrepreneurs’ fixed-versus growth-mindset triggers, I came across a common lore—a hoodie-clad frontiersman (usually male, usually young, usually white) hacking his way through the digital brush, grinding it out until he sells or takes his startup public. But wait, that’s a growth mindset in … Continue reading Hustling harder doesn’t make your work more meaningful. Here’s what to do instead
By Stephanie Vozza February 05, 2024 You’re giving an important presentation, and your audience suddenly seems unreceptive and disengaged. Some people start shifting in their seats, crossing their arms, or staring forward blankly. One person starts a conversation with their neighbor, and a few check their phones. You could either ignore these reactions and plow … Continue reading Don’t panic when your work presentation goes off the rails. Do this instead
