Tag Archives: Instant

How to market your brand using interactive native content — Part 4

How to market your brand using interactive native content — Part 4 In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. Jane Loring on July 19, 2017   After examining the role of interactive content in brands’ awareness, … Continue reading How to market your brand using interactive native content — Part 4

Facebook will let publishers show more ads in Instant Articles

Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods. Tamar Weinberg on March 10, 2017   Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the … Continue reading Facebook will let publishers show more ads in Instant Articles

#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]

Allen Finn — January 8, 2017 — January 8, 2017 Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know if the ominous stormclouds overhead will open up any time soon? Google’s got you covered (just not in the way you … Continue reading #KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]

Facebook makes it clearer when an Instant Article is an advertorial

Facebook is adding brands’ logos to Instant Articles advertorial bylines in an effort to make marketers more visible and the format more attractive to them. Tim Peterson on June 17, 2016 at 4:05 pm You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to … Continue reading Facebook makes it clearer when an Instant Article is an advertorial

From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles

In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin. Matt McGee on May 31, 2016   Like many publishers, we get a lot of traffic to MarketingLand.com and SearchEngineLand.com from Facebook. It’s our No. 1 … Continue reading From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles