Many companies try to fix everything before using AI. Learn why starting with one important problem works better. By Shiv Gupta Published on July 15, 2026 Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized, secure, and reliable enough to support decisions. … Continue reading Why AI-ready data infrastructure is so hard to build
A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn’t using fewer tools, it’s changing where your data lives. By Pamela Parker Published on June 29, 2026 Marketers embraced AI when it was priced like an all-you-can-eat buffet. Providers’ shift to token-based pricing comes just as agentic workflows are … Continue reading Agentic AI is rewriting martech economics and infrastructure
Here’s how email marketing platforms are evolving and what to look for as deliverability, identity and vendor consolidation reshape the market. By Pamela Parker Published on March 19, 2026 Last updated on March 19, 2026 Given the steady introduction of new channels and platforms, you’d think email’s share of the marketing budget would start … Continue reading Why email is now identity and deliverability infrastructure
Polymarket acquires Dome to deepen prediction market infrastructure Suswati Basu Polymarket is making another big bet on the future of prediction markets by acquiring Dome, a Y Combinator-backed startup from the F25 batch that built a unified API designed to make prediction market data and tools easier for developers to use. Dome co-founder … Continue reading Polymarket acquires Dome to deepen prediction market infrastructure
February 02, 2026 SpaceX Is buying xAI—and turning the rocket company into an AI infrastructure giant
M&A in the data ecosystem has some concerned about the future of open-source tools. Mike Pastore on October 14, 2025 xData infrastructure vendor Fivetran signed a definitive agreement this week to merge in an all-stock deal with dbt Labs. It is the third merger or acquisition for Fivetran in the last five months. The … Continue reading Data infrastructure consolidation continues as Fivetran, dbt Labs merge
In a volatile market, CMOs must trade rigid martech stacks for agile, modular systems that drive personalization, speed and measurable growth. John Premkumar on September 4, 2025 High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across industries. With marketing often viewed as discretionary, budgets now face unprecedented scrutiny from … Continue reading Agility is the new foundation of marketing infrastructure
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe. Kim Davis on April 17, 2023 Spend across marketing analytics and data infrastructure is forecast to grow from $ 22 billion in 2022 to $ 32 billion in 2026 in the U.S., U.K. and European Union. That’s … Continue reading Spend on marketing analytics and data infrastructure to grow sharply
Twitter has reportedly dismissed Elon Musk’s personal lawyer Igor Bonifacic @igorbonifacic In one of his first all-hands meetings after taking over the company in October, Elon Musk told Twitter employees the website’s financial position was dire, warning bankruptcy was “not out of question.” Since then, it appears the situation at Twitter has become more … Continue reading Twitter has reportedly laid off part of its infrastructure team
How to Find Alignment in IT Infrastructure Management Yama Habibzai / 11 Jun 2022 Technology and business needs are constantly evolving, and as they do, companies must ensure IT infrastructure and overall operations maintain alignment. However, misalignment is all too easy when technology is constantly updating. What Types of Changes Occur in Infrastructure? Companies’ … Continue reading How to Find Alignment in IT Infrastructure Management
