by Erica Lindberg November 10, 2015November 10, 2015 The role of the B2B field marketer has undergone a monumental shift—and field marketing content sits at the center of transformation. Once considered “the last mile” of marketing, implying that marketing strategies and supporting content were forcibly “handed down” from corporate, the B2B field marketer has re-emerged … Continue reading The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing [Infographic]
Gigi PeccoloNovember 4, 2015 If you want to stand out from your competition, it isn’t enough to have a high-quality product. Many companies have realized the fact that the market isn’t as important as the customers. In addition, the present market is maturing, and acquiring new customers is getting harder. Therefore, it is more profitable … Continue reading The Top 10 Customer Service Skills You Need To Have [Infographic]
Jeremy TaylorNovember 4, 2015 Digital marketing. You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working? Turns out that’s a question countless agencies and start-ups are asking right now. With our new infographic, you needn’t be one of them. Check out the … Continue reading How To Measure Your Digital Marketing Efforts [Infographic]
Lauren FryeNovember 4, 2015 B2B marketing attribution sets heroic, revenue-centric marketers apart from the rest. When it comes to optimizing marketing channel performance and generating ever higher ROI, it’s the most effective weapon in their arsenal. The infographic below shows the current state of marketing attribution, using data derived from the 2015 State of Pipeline Marketing … Continue reading New Stats Reveal How B2B Marketers Think About Attribution [Infographic]
Emily CretellaNovember 2, 2015 Look, writing is an art. But it’s an art that needs some sort of structure — especially when writing for business, and writing for online audiences. Note: I said structure, not formula. I don’t think a blog post should be approached like a math problem: add 300 words to 2 images, … Continue reading How to Structure an Engaging Blog Post [Infographic]
Warren KnightOctober 31, 2015 A couple of weeks ago I wrote about 11 unique online content marketing ideas where I discussed how content is king for driving online traffic. Earlier this week I was sent a personal email from Insights in Marketing with a great infographic, that has ways in which you can engage with … Continue reading 7 Secrets to Engaging With Your Online Customers [Infographic]
Brian WallaceOctober 28, 2015 For years, the subscription box has helped us solve some lives previously unsolvable problems. How am I supposed to remember to buy razor blade refills? What if I want a new pair of shoes every month? Subscription boxes offer not only unique items and may prevent a trip to the store, … Continue reading Why Are Subscription Box Companies So Popular?
Martin SchneckOctober 26, 2015 The star of today’s digital marketing arena is pay per click advertising. When someone wants to advertise on the internet, they run straight to Google, Bing, or another ad center to buy PPC ads. But that doesn’t mean PPC is your best option. Pay per call advertising is an often overlooked, … Continue reading The Overlooked Value Of Pay Per Call Advertising [Infographic]
Brian WallaceOctober 22, 2015 Assuming that email has surpassed traditional snail mail is a logical conclusion to come to- however that doesn’t necessarily make it true, 70-80% of consumer say they open almost all of their mail, and that’s including their junk mail. So what is it that keeps direct mail alive and well when … Continue reading Is Mail Dead? Not So Fast.
Sarah MatistaOctober 20, 2015 We all get wrapped up in the day-to-day operations of social media. Where to post, what to post, when to post it…sometimes it’s hard to see the forest for the trees. Nonetheless, it’s important to take a step back and consider whether or not your social presence as a whole is … Continue reading Branding Your Social Media Presence With Color: It Starts With Your Logo [Infographic]
