Gaurav Sharma September 8, 2021 By combining influential social media users with your marketing strategy, you put your products and services in front of more people and multiply conversion opportunities. When influencers endorse your products/services, they create a positive sentiment around your brand. And while many businesses still hesitate to incorporate influencers in their marketing … Continue reading Why Influencer Marketing is Essential for Your Brand [Infographic]
Mary Dolan September 7, 2021 How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users … Continue reading Spinning the Globe: Email Engagement Habits Around the Globe [Infographic]
Brian Wallace September 3, 2021 In 2020, the gig economy grew 33%. That is over 8 times faster than the US economy as a whole. Many are familiar with delivery drivers performing gig work, but there are numerous other industries in which gig work is prevalent. Home repairs, babysitting, disc jockeying, and dog walking are … Continue reading How the Pandemic Changed the Gig Economy [Infographic]
Brian Wallace August 27, 2021 It’s no secret that businesses sit on a treasure trove of data. However, up to 73% of the data businesses collect is never analyzed. Letting that data go to waste costs businesses’ bottom line. Many businesses are trying to get ahead with only basic analytics tools, or go without analytics … Continue reading The Science of Analytics [Infographic]
Theodora Stanciu August 27, 2021 With almost 1.9 billion daily active users, Facebook is undeniably the largest social media platform globally. While it may be true that fewer young people are using Facebook and more and more people over 55 are signing up, the platform still remains relevant in social media’s ever-changing scene. The usage … Continue reading Top 5 Facebook Analytics Tools Every Marketer Should Try in 2021 [Infographic]
Brian Wallace August 19, 2021 Coined in 1990, emotional intelligence is a term that describes several related attributes. Included are skills like perceiving emotions (both of oneself and of others), understanding the signals emotions send about relationships, and managing emotions in a healthy way. According to author Daniel Goleman, emotional intelligence is crucial to good … Continue reading Is Emotional Intelligence the Key to a Successful Career? [Infographic]
Brian Wallace August 12, 2021 While email can be used as a great method of communication, it can also be a venue for a rising amount of cybercrime. 14.5 billion spam messages are sent to email inboxes every day. While some spam is nothing more than a mere annoyance, a significant portion of spam emails … Continue reading How Safe Are Your Emails? [Infographic]
Maria Ganta August 5, 2021 People want to see more videos on social media these days.So marketing your brand with videos on Facebook can be a great way to get your message in front of your target audience and reach a new audience at the same time. Video content is also a great way to … Continue reading Shape Your Facebook Video Strategy [Infographic]
Jomer Gregorio July 16, 2021 Company websites are essential for businesses to have a platform to post updates on their current projects, company events, and other information that their clients, current and potential ones, can find helpful. Lacking an online platform limits contractors’ and construction companies’ visibility and reach since people cannot find them easily. … Continue reading Ways Contractor SEO Can Help You Succeed [Infographic]
Brian Wallace June 24, 2021 We have all tried it. Whether it was an attempt at nabbing a vintage nostalgic item or a bid to find a sold-out treasure, almost everyone has shopped on eBay. This site allows sellers to make income by hocking their attic wares, and buyers get the opportunity to possess items … Continue reading The Rise of Recommerce: the Secondhand Economy [Infographic]
