By Adrienne Erin April 9th, 2018 As someone involved in business or marketing, you’ve probably heard about how well-made video content can engage your audience and make them more interested in your product, service or brand. However, maybe you’re in an industry perceived as dry or highly technical and don’t think video marketing is a … Continue reading How to Create Gripping Video Content for Any Industry
Margot da Cunha — March 29, 2018 — March 29, 2018 Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented … Continue reading How to Find, Engage & Work with Social Media Influencers in Your Industry
Carmine Mastropierro — March 26, 2018 — March 26, 2018 The best reputation management companies use some degree of influencer outreach to promote a positive online image for their clients. They’re working to change the narrative about a person or brand, so third-party affirmation and amplification is important to reinforce brand messaging. Here are a … Continue reading Finding Online Influencers in Any Industry
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Brett Middleton on March 23, 2018 The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces … Continue reading What’s different about digital marketing in the cannabis industry?
Amanda Abella — February 15, 2018 — February 15, 2018 geralt / Pixabay I am often told that I am out socializing…a lot. While it may look like fun and games on Instagram, the truth is there’s a reason I attend so many industry events. Quite frankly, they lead to more money. Just recently, I’ve … Continue reading 4 Reasons Why It’s Important to Attend Industry Events
IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan @lauriesullivan, February 7, 2018 The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The lack of expertise in the field of programmatic advertising, as well … Continue reading IAB Steps Up To Educate Industry On Programmatic Advertising
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. Jamie Pitman on January 25, 2018 The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As … Continue reading Local search industry optimistic about 2018 — but less likely to hire
Edwin Miller — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Last year, we noted that a significant market challenge was the lack of a clear digital transformation definition. On the surface, digital transformation simply means the transformation of a business to a more digital state. The problem we identified, however, lies in … Continue reading Digital Transformation Defined. Findings From 10 Industry Thought Leaders
Ruby Rusine — November 27, 2017 Follow @SocialSMktg — November 27, 2017 The number of tweets churned by Twitter 365/24/7 is a testament to its power – and value to many businesses using it. It is one of the most powerful social media tools for businesses for inbound marketing. If the deluge of tweets is … Continue reading How to Dominate Twitter and Rule Your Industry: Part 1 (of 4)
Amanda Abella — November 8, 2017 — November 8, 2017 I’ve recently read several articles that have come out regarding oversaturated and dying industries. Sometimes it was due to artificial intelligence while other times it’s because the industry can’t take anymore. The truth is, there’s always going to be some doom and gloom just around … Continue reading 4 Keys to Success in Any Industry (Even If Everyone Says It’s Dying)
