Tom Cox — August 21, 2018 Follow @_yellowstep — August 21, 2018 The sales landscape is driven by speed. ‘Always be closing’ is still a mantra that is rife within the industry. But with the right approach to data, technology, and strategy, salespeople can break through to their prospects not only quicker, but smarter. And … Continue reading 8 Sales Industry Insights That Will Help You Sell Smarter [Infographic]
Jomer Gregorio — July 27, 2018 Follow @JomerGregorio — July 27, 2018 The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that business organizations … Continue reading Ways GDPR Will Transform the Digital Marketing Industry [Infographic]
Direct-Brand Revolution Will Hit Media Industry Hard by Dave Morgan , Featured Contributor, June 28, 2018 The following post was previously published in an earlier edition of Media Insider: Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for … Continue reading Direct-Brand Revolution Will Hit Media Industry Hard
Stacey Rudolph — May 15, 2018 — May 15, 2018 The proliferation of chatbot madness did not start today. Introduced by Alan Turing, chatbox begun in the 1950s. The artificial intelligence industry is growing exponential with 2014 statistics showing that the artificial intelligence has hit $ 126 billion. One of the reasons for the rapid … Continue reading The Growth of Chatbots Usage in Customer Service Industry [Infographic]
Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry by Jerrid Grimm , Columnist, April 11, 2018 Say the words “ad blocker” to an advertiser or publisher and you can guarantee they will cringe. When Google announced its new built-in ad blocker for Chrome last year, it was no exception. The feature, which went … Continue reading Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry
By Adrienne Erin April 9th, 2018 As someone involved in business or marketing, you’ve probably heard about how well-made video content can engage your audience and make them more interested in your product, service or brand. However, maybe you’re in an industry perceived as dry or highly technical and don’t think video marketing is a … Continue reading How to Create Gripping Video Content for Any Industry
Margot da Cunha — March 29, 2018 — March 29, 2018 Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented … Continue reading How to Find, Engage & Work with Social Media Influencers in Your Industry
Carmine Mastropierro — March 26, 2018 — March 26, 2018 The best reputation management companies use some degree of influencer outreach to promote a positive online image for their clients. They’re working to change the narrative about a person or brand, so third-party affirmation and amplification is important to reinforce brand messaging. Here are a … Continue reading Finding Online Influencers in Any Industry
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Brett Middleton on March 23, 2018 The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces … Continue reading What’s different about digital marketing in the cannabis industry?
Amanda Abella — February 15, 2018 — February 15, 2018 geralt / Pixabay I am often told that I am out socializing…a lot. While it may look like fun and games on Instagram, the truth is there’s a reason I attend so many industry events. Quite frankly, they lead to more money. Just recently, I’ve … Continue reading 4 Reasons Why It’s Important to Attend Industry Events
