Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you move faster with less risk. Dan Harris on December 5, 2025 Many industries benefit greatly from strategic marketing yet are often held back by regulatory or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and environmental … Continue reading Rethinking marketing creativity in compliance-heavy industries
Complex sales need clarity. Here’s how GEO helps high-consideration brands stay influential in a landscape reshaped by AI models. Dave Minifie on June 10, 2025 Every jump forward in technology changes the consumer journey — sometimes subtly, sometimes dramatically. Online searches and interactions are changing fast; ignoring this shift could hurt your brand. Whether … Continue reading Why high-consideration industries need AI optimization
AI’s role in B2B marketing isn’t universal. Learn where human expertise trumps automation in content, design and regulated industries. Shama Hyder on September 19, 2024 Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern … Continue reading Where AI falls short in high-stakes B2B industries
July 03, 2024 These industries might benefit most from a 4-day workweek Can a 32-hour workweek be implemented in only certain types of white-collar jobs, or can it work in all industries? BY Nicole Gull McElroy When architecture firm BSB Design shifted to a 32-hour, four-day workweek in 2021, Dan Swift, the company’s president and CEO, … Continue reading These industries might benefit most from a 4-day workweek
Cost Per Lead Increased For 19 Of 23 Industries by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2024 The cost per lead (CPL) from search ads rose 25% on average — $66.69 in 19 of 23 industries — with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 … Continue reading Cost Per Lead Increased For 19 Of 23 Industries
Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2023 From social to email, paid, video and organic marketing, marketers are tasked with staying on top of a growing number of channels that drive traffic, but organic search remains the most cost-effective and impactful … Continue reading Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries
By Michael Grothaus January 04, 2023 If your goal for 2023 is to find a fully remote job that lets you work from home (or from anywhere you choose) without ever needing to step foot in an office again, you’ll want to pay attention to data compiled by FlexJobs, a jobs website that focuses … Continue reading Work in one of these 7 industries if you want to go fully remote in 2023
Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed by Laurie Sullivan @lauriesullivan, November 14, 2022 The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of … Continue reading Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed
By Pavithra Mohan September 21, 2022 In 2020, when protests against racial violence and police brutality erupted across the country, corporate America responded with a wave of unparalleled financial donations and diversity, equity, and inclusion commitments. Nearly every industry was forced to reckon with its diversity issues; and for the first time, it seemed like … Continue reading Entertainment, publishing industries found no easy DEI fixes after 2020
By Sam Becker July 29, 2022 The latest GDP figures show that the U.S. economy contracted 0.9% during Q2 of 2022, marking the second-straight quarter of negative economic growth. By many definitions, that means the American economy is in a recession—though there are other factors at play, and nothing’s official until the National Bureau … Continue reading Is my job recession proof? Low unemployment is a saving grace, but some industries are safer bets
