Tag Archives: Index

Sailthru issues a Personalization Index for online retailers

Among the hundred retailers, only two scored just over 70, out of a possible 100. Barry Levine on September 25, 2017    If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider Sailthru has released its first Retail Personalization Index, scoring customer experiences for 100 US … Continue reading Sailthru issues a Personalization Index for online retailers

A simple checklist to prep for the Google mobile-first index

Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat. Bryson Meunier on January 13, 2017    Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the … Continue reading A simple checklist to prep for the Google mobile-first index

Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. Glenn Gabe on December 16, 2016   This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes … Continue reading Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

5 steps to optimizing your site for Google’s mobile-first index

Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started. Ryan Shelley on November 16, 2016   Google has started testing its mobile-first index. This new index will look first at the mobile version of your … Continue reading 5 steps to optimizing your site for Google’s mobile-first index

2 Reasons Why Your LinkedIn Social Selling Index Score May Be Low

Lindsey Stemann — November 7, 2016 Follow @lindseystemann— November 7, 2016 According to LinkedIn, “Data about your relationships referring to connections is the acceptance rate of your connection requests. If a member sends too many invites and less people accept it, then it would impact SSI.” That’s it. Or is it? Proactively building your network … Continue reading 2 Reasons Why Your LinkedIn Social Selling Index Score May Be Low