Spot the attribution traps that distort your results, run a simple incrementality test and start investing in what truly drives growth. Tom Leonard on August 15, 2025 I may live in a marketing-measurement bubble, but if youâre a brand â especially a consumer brand â youâve likely felt the itch: ââMaybe we should think … Continue reading 4 steps to kickstart incrementality without overcomplicating it
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns. MarTechBot on December 2, 2024 Best of the MarTechBot showcases the MarTechBotâs responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Measuring marketing incrementality: Best of the MarTechBot
Robert Glazer December 25, 2014 Right now, âincrementalityâ is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality âconsists of sales that an advertiser would not have obtained without a publisherâs contributionâ. That means that incrementality measures more than just new customers â … Continue reading Understanding Incrementality In Affiliate Programs
