Tag Archives: Increase

Reducing Bias in Your Hiring Process to Increase Workplace Diversity

Samar Birwadker — May 9, 2019 Follow @samarbee — May 9, 2019 Reducing bias in your hiring process to increase workplace diversity isn’t something that will quickly be solved overnight. It first requires an understanding of what bias means and how your hiring process contributes to humans’ natural biases. Let’s begin by defining bias, then … Continue reading Reducing Bias in Your Hiring Process to Increase Workplace Diversity

3 methods to test your email segmentation and increase conversions

Jennifer Videtta on April 15, 2019    Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many organizations tend to overlook the benefits of segmentation. Segmentation affords us the opportunity to improve our messaging and calls-to-action based on the target audience, and … Continue reading 3 methods to test your email segmentation and increase conversions

How to Increase Conversions by Improving Your Website’s Service Pages

Richelle Anderson — April 11, 2019 Follow @lighthousewebms — April 11, 2019 How many leads and sales is your website creating for you? If you have decent traffic but not many leads, take a look at the content on your pages. Businesses that generate their leads online for their service-based business have many challenges. Buyers … Continue reading How to Increase Conversions by Improving Your Website’s Service Pages