Tag Archives: InApp

In-app advertising has come a long way: Here’s why you should use it

New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018  Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018     Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Google, Facebook, Others Pitch In-App Ads’ Brand Safety

Google, Facebook, Others Pitch In-App Ads’ Brand Safety by Laurie Sullivan  @lauriesullivan, March 15, 2018 Many more major brands are pumping big advertising dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response to brands searching for a secure, safe place to run video … Continue reading Google, Facebook, Others Pitch In-App Ads’ Brand Safety

Mobile Web vs. Mobile In-App Advertising: Which Is Best for Your Campaign?

by Natalie Lynn June 22, 2016June 22, 2016 In this fast-paced digital world, advertising professionals can no longer afford to focus on just mobile web advertising. This is because the production of mobile apps continues to rise and, in turn, offers marketers like you a great opportunity to reach your perfect target audience — and … Continue reading Mobile Web vs. Mobile In-App Advertising: Which Is Best for Your Campaign?

Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization

The search and native ad marketplace has also expanded its partner network. Ginny Marvin on November 23, 2015 Yahoo Gemini rolled out a couple of new features ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can now set cost per acquisition (CPA) targets for automated bid optimization strategies. You’ll need to have Yahoo’s universal … Continue reading Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization

Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases

Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014  Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases

Real-Time Automation, In-App Tracking Comes To Affiliate Marketing

Affiliate marketing continues to play catch-up with search when it comes to tools and automation. Many marketers lack the tools that allow brands like Zappos to measure the number of consumers the media drives through the channel on its Web site, compare it to other marketing media, or serve up personal messages based on retargeting. … Continue reading Real-Time Automation, In-App Tracking Comes To Affiliate Marketing