LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence by Colin Kirkland , August 23, 2023 LinkedIn is rolling out brand partnership labels on in-app posts, according to screenshots captured by social media expert Matt Navarra. The new feature appears to allow users to show their audience when their posts are sponsored by a … Continue reading LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience
Instagram rolls out in-app scheduler to businesses and creators They no longer need to user Creator Studio to schedule posts. M. Moon @mariella_moon Guido Mieth via Getty Images Instagram is rolling out its in-app post scheduler, allowing select users to plan their posts in advance without having to use Meta’s Creator Studio or third-party … Continue reading Instagram rolls out in-app scheduler to businesses and creators
In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads by Laurie Sullivan @lauriesullivan, September 8, 2022 What turns an app into a favorite and how much are gamers and non-gamers willing to spend for in-app purchases varies based on several factors. Some want a one-time fee to remove ads, while … Continue reading In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads
TikTok Teams With Ticketmaster To Deliver In-App Ticket Buying by Colin Kirkland , August 5, 2022 In a push to engage music fans and boost live events offerings, TikTok and Ticketmaster have partnered to launch a feature allowing TikTok users to search for live events and purchase tickets directly in the short-form video app. Eligible … Continue reading TikTok Teams With Ticketmaster To Deliver In-App Ticket Buying
Experimental Twitter Shops lets brands display up to 50 items which users can buy Danny Goodwin on March 14, 2022 A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 … Continue reading Twitter tests e-commerce waters with new feature for in-app purchases
In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season
Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018 Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018 Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
