Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Let’s Just Agree That Location Data Is Inaccurate by Thomas Walle , Op-Ed Contributor, June 5, 2018 Location data sellers typically tell brands that they know that a user went to the Starbucks at 33rd and 5th in New York at 5 p.m. But, if you know how location data works, you know that it’s … Continue reading Let’s Just Agree That Location Data Is Inaccurate
Inaccurate Data Still Holding Back Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2018 The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, according to findings from a report by Radius and … Continue reading Inaccurate Data Still Holding Back Marketers
Roda Novenario — June 7, 2017 — June 7, 2017 You work hard to drive up sales and, somehow, your business has steadily grown. Your client base has become bigger. And, your office has gotten busier. This is all good – except that your team is at work for longer hours. They come in everyday … Continue reading How To Deal With An Inaccurate Staffing Plan
by Ringlead Admin July 18, 2016July 18, 2016 Did you know that over 30% of the current records in your database are either duplicates or just bad data altogether? Imagine how much time your sales team is wasting managing those useless leads. Data Cleansing is the process of removing faulty or inaccurate data from any … Continue reading Is Your Database Inaccurate or Duplicated? It’s Time to Clean it Up!
Robert GlazerMarch 3, 2015 A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marketing channels. Doing it badly can reward the wrong programs or affiliates. But there are ways to do it well. When a soccer team scores a goal, which … Continue reading How Inaccurate Attribution Can Hurt Your Affiliate Program
Chris GlitheroJanuary 2, 2015 If you were running a high street store and you gave out inaccurate or misleading information on a regular basis, how long do you think your business would last? Why should the internet be any different? All too many businesses have a somewhat blasé approach to ensuring the integrity of their … Continue reading How Misleading or Inaccurate Website Content Can Harm Your Business