Tag Archives: Inaccurate

Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds

Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan  @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds

Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds

Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds

Is Your Database Inaccurate or Duplicated? It’s Time to Clean it Up!

by Ringlead Admin July 18, 2016July 18, 2016 Did you know that over 30% of the current records in your database are either duplicates or just bad data altogether? Imagine how much time your sales team is wasting managing those useless leads. Data Cleansing is the process of removing faulty or inaccurate data from any … Continue reading Is Your Database Inaccurate or Duplicated? It’s Time to Clean it Up!

How Inaccurate Attribution Can Hurt Your Affiliate Program

Robert GlazerMarch 3, 2015 A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marketing channels. Doing it badly can reward the wrong programs or affiliates. But there are ways to do it well. When a soccer team scores a goal, which … Continue reading How Inaccurate Attribution Can Hurt Your Affiliate Program

How Misleading or Inaccurate Website Content Can Harm Your Business

Chris GlitheroJanuary 2, 2015 If you were running a high street store and you gave out inaccurate or misleading information on a regular basis, how long do you think your business would last? Why should the internet be any different? All too many businesses have a somewhat blasé approach to ensuring the integrity of their … Continue reading How Misleading or Inaccurate Website Content Can Harm Your Business