Tag Archives: Improve

X is testing a new way of opening links in posts to improve engagement

Twitter Engagement

X is testing a new way of opening links in posts to improve engagement It comes in response to creators’ complaints about the reach of posts containing links. Cheyenne MacDonald Sun, October 19, 2025 X/Nikita Bier Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, … Continue reading X is testing a new way of opening links in posts to improve engagement →

Klaviyo acquires Gatsby to improve social commerce insight

Social Commerce

Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap. Mike Pastore on August 19, 2025       Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on … Continue reading Klaviyo acquires Gatsby to improve social commerce insight →

Amplitude acquires Kraftul to improve customer feedback analysis (DD)

Mergers and Acquisitions

The company hopes to give marketers better insight into the reasons behind customer behavior. Constantine von Hoffman on July 11, 2025       Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a … Continue reading Amplitude acquires Kraftul to improve customer feedback analysis (DD) →

Adobe introduces LLM Optimizer to help teams improve AI search visibility

Adobe AI Innovation

Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes. Mike Pastore on June 16, 2025       Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and … Continue reading Adobe introduces LLM Optimizer to help teams improve AI search visibility →

Costs Of Google Ads Rise As Conversions Improve

Google Advertisement

Costs Of Google Ads Rise As Conversions Improve by Laurie Sullivan , Staff Writer @lauriesullivan, May 20, 2025 Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It’s not clear whether artificial intelligence (AI) is playing a role in the increase. Executives have said advertisers may experience … Continue reading Costs Of Google Ads Rise As Conversions Improve →

Improve your marketing campaign(s) ROI and Lead Quality using a CRM

Marketing Campaigns

Improve your marketing campaign(s) ROI and Lead Quality using a CRM   Craig Ellis   May 2, 2025     A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract.   A … Continue reading Improve your marketing campaign(s) ROI and Lead Quality using a CRM →

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