Tag Archives: Impacting

Is Data Decay Negatively Impacting Your B2B Lead Generation Campaigns? [Infographic]

Rachel MartinezMarch 19, 2015 If you want to run a successful lead generation campaign, you need to have high-quality data. But here’s the problem. Many businesses don’t have access to complete and accurate information. People often change jobs or titles, companies go out of business, and mergers occur. Not only that, but companies often ask … Continue reading Is Data Decay Negatively Impacting Your B2B Lead Generation Campaigns? [Infographic]

7 Key Strategies Impacting the Mobile Workforce

Knowledge management and advanced analytics are two of the developments that promise to change how field service organizations operate. Organizations that grasp how to leverage these changes stand to drive efficiencies, improve customer service and boost profits. Below are seven must-watch strategies that will alter how mobile workforces do business.  1. Increased Leverage of Mobile Apps As mobile apps flood the marketplace, field workers … Continue reading 7 Key Strategies Impacting the Mobile Workforce