Email marketing and the software that supports it are well-established, but that doesn’t mean the space is standing still. Generative AI is having an impact. Pamela Parker on January 24, 2024 Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated … Continue reading How generative AI is impacting email marketing software
Tag Archives: Impacting
4 AI categories impacting marketing: Workflow automation and RPA
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes. Greg Kihlstrom on August 2, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI, … Continue reading 4 AI categories impacting marketing: Workflow automation and RPA
4 AI categories impacting marketing: Personalized customer journeys
Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible. Greg Kihlstrom on July 17, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative … Continue reading 4 AI categories impacting marketing: Personalized customer journeys
4 AI categories impacting marketing: Predictive analytics
While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans. Greg Kihlstrom on June 13, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) … Continue reading 4 AI categories impacting marketing: Predictive analytics
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Corey Patterson on February 2, 2022 Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — … Continue reading 3 social media trends impacting marketing in 2022
How Automation is Impacting the Finance Industry (And How to Take Advantage of It)
Peter Daisyme August 3, 2021 Despite common sci-fi movie tropes to the contrary, the relationship between robots and humans has proven wildly beneficial. Plenty of industries have received productivity and efficiency boosts thanks to automation in various forms. This includes the finance industry. Indeed, lending and investment entities are beginning to embrace automation at scale. … Continue reading How Automation is Impacting the Finance Industry (And How to Take Advantage of It)
Pandemic-Influenced Trends Impacting eCommerce One Year Later
Liz Armbruester May 10, 2021 Since the onset of the COVID-19 pandemic, businesses of all types and sizes have grappled with impacts on their supply chains and changes in consumer behavior as the world adjusted to a digital-first way of shopping. While retailers had to manage ongoing changes like in-person capacity limits and COVID-19 safety … Continue reading Pandemic-Influenced Trends Impacting eCommerce One Year Later
How is COVID Impacting Employees’ Mental Wellbeing?
Sarah Deane December 29, 2020 Recent employee insights on stress, productivity, and wellbeing. It is an understatement to say that COVID has fundamentally changed the way we live, work, and play, now…and in the future. 2021 is likely to be a year of transformation, innovation, and a time for redefining the paradigms we have been … Continue reading How is COVID Impacting Employees’ Mental Wellbeing?
How the Coronavirus is Impacting Ecommerce & What it Means for Retail
Nicholas Shaw — June 12, 2020 As cases of Coronavirus rise worldwide, all retailers – ecommerce providers included – face an uncertain future. Consumers’ behaviours in relation to COVID-19 have changed with many people confined to the home. No wonder the latest metrics suggest online spending has grown – some pointing to an average weekly … Continue reading How the Coronavirus is Impacting Ecommerce & What it Means for Retail
Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry by Laurie Sullivan @lauriesullivan, February 14, 2020 The economic cost of Coronavirus remains uncertain, International Monetary Fund (IMF) spokesman Gerry Rice told reporters Thursday in Washington, DC — but that hasn’t stopped advertising industry insiders from speculating about the impact. On Friday … Continue reading Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
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