Tag Archives: Impacting

The Most Important Digital Usage Statistics Impacting Marketing Success in 2018

By Liz Farquhar January 25th, 2018 As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for businesses. And while there isn’t … Continue reading The Most Important Digital Usage Statistics Impacting Marketing Success in 2018

5 Trends Impacting the Financial Services Industry in 2017

Nathan Ive — February 10, 2017 — February 10, 2017 5 Trends Impacting the Financial Services Industry in 2017 Today, nearly every financial activity is being reimagined in some way, from banking, to lending, to wealth management. Tasks and transactions that once involved human interaction and paper money have overwhelmingly moved into the digital world, … Continue reading 5 Trends Impacting the Financial Services Industry in 2017

3 Digital Marketing Trends Impacting Small and Medium Businesses

by Allison Checchi April 3, 2016 Follow @AllisonChecchiApril 3, 2016 Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about what the future holds. According to a recent survey, 56 percent of local business owners plan to increase their marketing budgets in 2016, with a big … Continue reading 3 Digital Marketing Trends Impacting Small and Medium Businesses

Is Data Decay Negatively Impacting Your B2B Lead Generation Campaigns? [Infographic]

Rachel MartinezMarch 19, 2015 If you want to run a successful lead generation campaign, you need to have high-quality data. But here’s the problem. Many businesses don’t have access to complete and accurate information. People often change jobs or titles, companies go out of business, and mergers occur. Not only that, but companies often ask … Continue reading Is Data Decay Negatively Impacting Your B2B Lead Generation Campaigns? [Infographic]

7 Key Strategies Impacting the Mobile Workforce

Knowledge management and advanced analytics are two of the developments that promise to change how field service organizations operate. Organizations that grasp how to leverage these changes stand to drive efficiencies, improve customer service and boost profits. Below are seven must-watch strategies that will alter how mobile workforces do business.  1. Increased Leverage of Mobile Apps As mobile apps flood the marketplace, field workers … Continue reading 7 Key Strategies Impacting the Mobile Workforce