Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results. Tonya Walker on August 18, 2025 Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center … Continue reading Operationalizing generative AI for marketing impact
Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability. Greg Kihlstrom on June 27, 2025 Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads … Continue reading AI can scale ads, but great creatives drive brand impact
AI is helping email marketers move faster, but many of the old, familiar challenges remain. Mike Pastore on June 4, 2025 More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email … Continue reading AI is making a major impact of email marketing teams, report finds
March 10, 2025 The next phase of social impact BY Vishal Ghotge Corporate philanthropy and corporate social responsibility (CSR) teams face increasing pressure to maximize the effectiveness of their limited funds while addressing complex social and environmental challenges. To meet these demands, innovative strategies that combine campaigns, education, and deep stakeholder engagement are proving vital. By … Continue reading The next phase of social impact
March 06, 2025 NOAA cuts could impact life-saving avalanche forecasts BY Associated Press Officials in the Western U.S. who warn the public about avalanches are sounding a different type of alarm. They say they’re worried that the Trump administration firing hundreds of meteorologists and other environmental scientists could hinder life-saving forecasts that skiers and mountain drivers rely on. … Continue reading NOAA cuts could impact life-saving avalanche forecasts
February 03, 2025 How time zones impact your work and mental health For better productivity and wellness, nearshore roles to a similar time zone. BY Nacho De Marco Imagine this: A team meeting is scheduled for 4 p.m. in California. For software developers in Mumbai, it’s 5:30 a.m. the next day—prime sleeping hours or, at … Continue reading How time zones impact your work and mental health
February 02, 2025 5 hallmarks of inspiring leaders that leave a lasting impact Leaders either inspire or infuriate because their behavior greatly impacts others. BY Next Big Idea Club Adam Galinsky is a social psychologist and professor of leadership and tthics at Columbia Business School. He conducts behavioral science research, having published more than 200 scientific … Continue reading 5 hallmarks of inspiring leaders that leave a lasting impact
TrustInsight’s co-founder and chief data scientist explains the new Chinese AI and how it will change marketers’ jobs — for better and for worse. Constantine von Hoffman on January 28, 2025 I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of Big … Continue reading Chris Penn talks DeepSeek and its big impact on marketers
January 12, 2025 Impact investors aren’t always tracking the social or environmental outcomes: new research Impact investors often assume that certain businesses, such as solar energy companies or microfinance initiatives, are inherently good for society. BY The Conversation Investors can aim not only to make money but to benefit society while doing so. But few of those … Continue reading Impact investors aren’t always tracking the social or environmental outcomes: new research
Job seekers must figure out how to navigate a transforming landscape where AI shapes how we approach and think about the hiring system. BY Eric Connors Logging onto LinkedIn, your feed is likely full of “Open to Work” profiles and posts about the struggle of finding a job in today’s market. Your LinkedIn inbox is probably … Continue reading Job search 2025: 3 key ways AI will make an impact on recruitment
