Tag Archives: identity

Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert

Customer Loyalty Programs

Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert by Laurie Sullivan , Staff Writer @lauriesullivan, August 7, 2020 As marketers plan for a future without third-party cookies, Amperity has struck up a partnership with Infutor to offer advertisers an alternative to rebuilding campaigns based on first-party data for which permission has been granted. The … Continue reading Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert →

The capabilities of identity resolution platforms

Identity Platforms

What should you expect when licensing an identity resolution platform? Karen Burka on June 9, 2020 Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. Virtually all of the enterprise identity resolution platform vendors offer the following core features and capabilities: Data … Continue reading The capabilities of identity resolution platforms →

Who’s who in the identity resolution vendor landscape?

Identity

Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers. Pamela Parker on May 26, 2020 The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not … Continue reading Who’s who in the identity resolution vendor landscape? →

Is it time marketers take more ownership over their identity resolution platforms?

Marketing Strategy

Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Amy Gesenhues on February 6, 2020 U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according … Continue reading Is it time marketers take more ownership over their identity resolution platforms? →

Risk of Identity Theft is a Costly Proposition for SMBs

Identity

Heidi Daitch — June 21, 2019 — June 21, 2019 Much like individuals, businesses can be victims of identity theft. However, unlike personal identity theft, it is often unclear how a Small and Medium-Sized Business (SMB) can recover from the financial and reputational impact. Business identity theft occurs when criminals impersonate a company to target … Continue reading Risk of Identity Theft is a Costly Proposition for SMBs →

5 Things Every Executive Needs to Know About Identity and Access Management

Identity

Louis Columbus — April 12, 2019 Follow @louiscolumbus — April 12, 2019 For new digital business models to succeed, customers’ privacy preferences need to be secure, and that begins by treating every identity as a new security perimeter. Organizations need to recognize that perimeter-based security, which focuses on securing endpoints, firewalls, and networks, provides no … Continue reading 5 Things Every Executive Needs to Know About Identity and Access Management →

Identity management investment can pay off, and here’s how

Identity

Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. Marc Rossen on February 14, 2019 The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity management across an enterprise’s investments. And rightfully so. Brands … Continue reading Identity management investment can pay off, and here’s how →

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