Steven Imke August 23, 2020 As a mentor to thousands of clients over the years, one question I get most of the time is to render an opinion about the client’s business idea. The process that I recommend to assess or validate a business idea starts with defining your core hypotheses, followed by identifying the … Continue reading How to Validate a Business Idea Before You Start
Jonathan Crossfield August 19, 2020 An often requested feature from Sked Social customers is the ability to automatically repetitively repost content. There’s one simple reason Sked won’t add this feature: it’s not good practice. What some marketers would love to do is to load up a batch of posts into their scheduler of choice and … Continue reading Stuck on Repeat: Why Automatic Reposting Is a Bad Idea
Steven Imke August 7, 2020 As a small business mentor, I frequently encounter clients that know they want to control their own destiny and become a business owner but have no idea where to start. Too often, they are looking for that get rich quick idea, so they ask me; “How did you create two … Continue reading Where Is Your Get Rich Quick Idea Hiding?
Jeffrey Mirro July 14, 2020 Getting more people to your website is a noble cause and one that can result in more sales, exposure, or notability for your business. While there are many marketing tactics available for this purpose today, guest posting is one such option that is falling into a bit of disrepute. While … Continue reading Paid Guest Posting for SEO: Is it Still a Good Idea? (Hint…Probably Not)
Tanya Kumari — June 10, 2020 There are dozens of issues in the digital world and your product idea might just be able to solve a majority of them. But building the product from just an idea can be challenging, especially for non-technical entrepreneurs or CEOs. And even if you have found out how you … Continue reading Have a Product Idea? Know These Costs Involved in Product Development
Sarah Miles — April 16, 2020 Social media’s importance in marketing efforts cannot be understated, but many business owners choose to focus on the numbers. While yes, it is important to see results from your social media efforts, the numbers you are focusing on just might not be the best ones. In most cases, this … Continue reading Why Buying Social Media Followers is a BAD Idea
Max Babych — March 10, 2020 Nearly every tech giant that now inspires founders from around the world once started as a unicorn startup. Such companies are now technology visionaries and trendsetters. It once seemed impossible to build a billion-dollar company. Today, there are 420 unicorns that are recognized as market leaders. But how can … Continue reading How to Make a Unicorn Startup Idea Work
Clair Kim — March 6, 2020 E-learning and online education industry is rapidly growing. Whether for the purpose of employee development or to serve more customers in various regions, many organizations are starting to introduce e-learning to their employees. It’s commonly being seen in schools, company training programs or even in self-serve help desks for … Continue reading How to Choose a Profitable Digital Product Idea for Your Business
JoAnn Corley — November 12, 2019 Follow @joann corley Call me crazy, but I just have to write, proclaim…beat the drum again about the most important, compelling need of a business – having competent managers…and the challenge of developing and managing the managers. If you have chosen to work with, have an employee based business, … Continue reading Are You Ready for The Ultimate Management Training Idea?
Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?
