Peter Navarro January 3, 2021 Sometimes it’s the sense of humor and human touch that all a tiny store may need to separate itself from the online behemoth retailer. Humor has positive benefits such as promoting social relationships, reducing stress, and strengthening the immune system. Working in environments that favor humor will definitely bring benefits … Continue reading Humor is Essential for a Company’s Productivity and Marketing
Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing
Rebekah Iliff — August 4, 2019 Follow @rebekahiliff — August 4, 2019 Have you ever heard the maxim never explain a joke? It’s easy to see why this sentiment arose: The joy of humor lies in the immediate, shared recognition that some stuffy norm has been violated or some oft-unspoken truth has been exposed. This … Continue reading How to Make Workplace Humor an Asset, Not a Liability
Jesse Allred — March 23, 2018 — March 23, 2018 Finding your brand’s voice on social media can be tough. Should you make it professional or playful? Serious or lighthearted? Whatever you choose, your company’s voice should be a natural reflection of your . Although it can be natural to shy away from using humor, … Continue reading How to Get Laughs on Twitter: 3 Brands Using Humor on Social Media
Jesse Allred — March 23, 2018 — March 23, 2018 Finding your brand’s voice on social media can be tough. Should you make it professional or playful? Serious or lighthearted? Whatever you choose, your company’s voice should be a natural reflection of your . Although it can be natural to shy away from using humor, … Continue reading How to Get Laughs on Twitter: 3 Brands Using Humor on Social Media
Liz Papagni — January 6, 2017 Follow @mrktgworx— January 6, 2017 If you pay attention to marketing news, then you’ve probably heard a few things about Wendy’s in the past few days. The fast food giant has used social media engagement to flame more than its burgers lately. The good-natured roast started when a Twitter … Continue reading When (and How) to Use Humor in Your Social Media Engagement
By Hazel Mae Pan September 27th, 2016 Should you add humor to your pay-per-click (PPC) ads, or are PPC ads best left as they traditionally are: concise, informative, and with a straightforward, non-humorous call to action? One side says yes, and another says, not really. Marketing professors at the University of Massachusetts/Amherst Thomas Madden and Marc … Continue reading Funny: Humor Can Work In PPC Ads
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Humor and marketing are hardly strangers to each other. They were companions long before Volkswagen used the Beetle’s alleged buoyancy as a selling point in the 1960s and will be long after the recent blast-off to retirement on Mars of Dos Equis’ “most interesting man in the world.” … Continue reading 4 Questions to Ask Yourself Before Adding Humor to Your Email Content
by Bryan Kramer July 4, 2016 Follow @bryankramerJuly 4, 2016 Being human means we need to laugh at ourselves online sometimes. Laughter is the point where we all find the most commonality—because we’re happy together. Humor creates moments in time when we just sit and think, and it takes our minds off of things that … Continue reading Powering Business With Humor
Zack FaganAugust 7, 2015 Who doesn’t like laughing? I’m pretty sure the answer to that is no one. So why not be a funny brand and make your followers happy? With the rise of social media, a new phenomenon has arisen in the world of day to day marketing –humor as a consistent marketing technique! … Continue reading How to Use Humor to Build Your Brand on Social Media
