Steven TulmanMarch 16, 2015 Let’s start by setting the scene. You have a successful business, well at least you did until recently, but over that last few years, you’ve noticed fewer new customers coming through your doors. After thorough research, you find out that you just aren’t reaching your target audience anymore. Once you’ve recovered … Continue reading Go Digital or Go Home!
Mike BrooksMarch 6, 2015 If you own or manage marketing for a small business, I probably don’t need to tell you that video can have a major impact on your business. But in case I do need to tell you… Hey… You… video can have a major impact on your business. Content is king I … Continue reading How To Setup A Home Studio – Creating Videos For Business
The social bookmarking site is accelerating its advertising efforts in the U.S.; it previously only served paid ads in category and search results. Martin Beck on January 27, 2015 Pinterest is finally stepping on the advertising accelerator. The company announced today that it has started pushing Promoted Pins into the home feeds of users. … Continue reading Pinterest Is Now Pushing Promoted Pins Into Users’ Home Feeds
What lessons can conversion optimizers learn from multiple choice test creators? Columnist Brian Massey explores. Brian Massey on January 8, 2015 My daughter is planning for college. It’s her last semester of high school. Among the key drivers of her choice are her scores on the SAT and ACT. These are two aptitude tests that will, … Continue reading 8 Ways Your Home Page Is Like A Multiple Choice Test
Asha Sharma shares how “democratizing” Porch’s data enables all team members to make better and faster data-driven decisions. Amy Gesenhues on December 24, 2014 Last July, we had the opportunity to get to know Porch’s CMO Asha Sharma. Now, before we close out the year, Sharma is sharing why analytics are crucial to the … Continue reading A CMO’s View: Porch’s CMO Says Analytics & Data Are At The Core Of Everything For The Home Improvement Network
By Sarah Goodall, Published November 1, 2014 Last week I presented my views on digital marketing at the B2B Marketing Conference in London – you can view the presentation on Slideshare here. I’ve spent 18+ years marketing in the B2B tech industry in all kinds of companies. Small and large. Software and hardware. I’m a … Continue reading Message To B2B Marketers: Go Digital Or Go Home
By Prashant Sharma, Published October 30, 2014 For entrepreneurs and work-from-home types, the IRS can sometimes seem like the bogeyman. It is the comic-book arch villain that has endless resources to hunt down all its enemies, methodically and mercilessly grinding them underfoot, one insignificant dream at a time. No matter how small and underfunded your … Continue reading How to Work from Home Without Running Afoul of the IRS
New plans include a shift in payment strategy, new video formatting, and partnerships with Hollywood producers. By Peter Wade YouTube wants to retain its stable of digital stars and is planning to invest millions of dollars to do so. The video-sharing website is pursuing new deals that would pay popular content creators–like Fast Company cover … Continue reading YouTube Invests Millions To Keep Its Top Stars Home
Design by maher berro So, you want to re-design your home page. You want it to look sharp so you can wow your visitors, but you also need it to function properly and — most importantly — convert. I mean, what’s the point of this whole website thing if you’re not converting your visitors into … Continue reading 5 Key Points To A Great Looking, Converting Home Page
Oversaturation of TV and online advertisements never really bothers me because I don’t watch much television and I turn a blind eye to annoying ads on the Web. One exception is the public service announcement co-developed by the Ad Council and non-profit Connect2Compete. The duo calls the public service announcement EveryoneOn. I have seen the … Continue reading Advertising Oversaturation Hits Home
