Tag Archives: holiday

5 ways to sell more this holiday season with Google’s updates to shopping ads

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. Frederick Vallaeys on October 26, 2017   With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to … Continue reading 5 ways to sell more this holiday season with Google’s updates to shopping ads

Survey: 37% of online retailers started holiday preparations earlier this year

The vast majority of BigCommerce survey respondents expect to see higher holiday revenue in 2017. Amy Gesenhues on October 19, 2017   As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their holiday preparations months earlier than last year. The e-commerce software … Continue reading Survey: 37% of online retailers started holiday preparations earlier this year

Here’s Why Retailers Who “Think Small” Will Win This Holiday Season and Beyond

Mike Mallazzo — October 17, 2017 — October 17, 2017 Pexels / Pixabay In November of 1939, American merchants were coming off a decade of depression and hurting badly. Luckily, President Roosevelt had a quirky solution. With little pomp and circumstance, FDR simply moved Thanksgiving up a week to create another major occasion for Americans … Continue reading Here’s Why Retailers Who “Think Small” Will Win This Holiday Season and Beyond

Holiday Marketing Prep: 8 Tips for Email And Social Media

Ryan Pinkham — October 12, 2017 Follow @RyanPinkham — October 12, 2017 Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money … Continue reading Holiday Marketing Prep: 8 Tips for Email And Social Media