Tag Archives: Hitting

Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016  lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

Email marketing is more than just hitting the send button

Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement. Alyssa Nahatis on August 25, 2016  Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to … Continue reading Email marketing is more than just hitting the send button

How The Ad Fraud Menace Is Hitting Advertisers [Infographic]

by Stacey Rudolph May 18, 2016May 18, 2016 Online Ad Fraud is a real problem for advertisers and it is really eating into their ad budget like a ferocious monster. Ad companies likeGoogle, through its AdSense program, have been very ruthless to websites and blogs that direct fake/poor quality traffic to ads. It has banned … Continue reading How The Ad Fraud Menace Is Hitting Advertisers [Infographic]

Hitting the Target: Strategies for Targeting Digital Audiences

Laura NollFebruary 4, 2015 In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding … Continue reading Hitting the Target: Strategies for Targeting Digital Audiences

13 Experts on How To Promote Content Before Hitting Publish

By Henley Wing, Published November 5, 2014 Most people think content promotion is something you do after you’re done creating it. But the reality is that you need to plan your promotion right from the beginning. Seasoned entrepreneurs don’t build a product until they know how they plan to sell/market it. Likewise, seasoned content marketers … Continue reading 13 Experts on How To Promote Content Before Hitting Publish