Tag Archives: HISTORY

Conventional marketing wisdom is history

Gain fresh perspectives on the intersection of marketing, technology, and management. Scott Brinker on February 4, 2019 at 3:43 pm When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all … Continue reading Conventional marketing wisdom is history

Brief History of Time Management and Why It’s Crucial to a Happy Life

Albert Costill — October 1, 2018 — October 1, 2018 Free-Photos / Pixabay Dictionary.com defines time management as, “the analysis of how working hours are spent and the prioritization of tasks in order to maximize personal efficiency in the workplace.” Considering that the roots of time management come from the business world, this is a … Continue reading Brief History of Time Management and Why It’s Crucial to a Happy Life

Organizational Artifacts And The Reshaping Of History

Chris Cancialosi — November 13, 2017 Follow @gothamCulture — November 13, 2017 PublicDomainPictures / Pixabay As Winston Churchill once proclaimed, “History is written by the victors.” While this sentiment may hold a bit less weight in today’s society where even the “losers” can shape the collective narrative with the help of things like the internet, … Continue reading Organizational Artifacts And The Reshaping Of History

Backfill Your Corporate History onto Your Blog for Google

Chris Abraham — September 26, 2017 Follow @chrisabraham — September 26, 2017 Pixabay You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest. Take advantage of the fact that most modern content management and … Continue reading Backfill Your Corporate History onto Your Blog for Google

What influencer marketing can learn from PR’s history

Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry. Chuck Moran on March 17, 2017 at 12:17 pm Influencer marketing is one of the most exciting marketing tactics … Continue reading What influencer marketing can learn from PR’s history