Tag Archives: Help

CDP Institute launches vendor certification program, tools to help CDP buyers

Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers →

Why marketers need to help manage digital transformations

Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. Barry Levine on February 22, 2019 at 6:36 pm From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in … Continue reading Why marketers need to help manage digital transformations →

How Intrinsic Employee Motivation Will Help You Build Your Dream Team

Alexander Shum — February 20, 2019 Follow @shum_alexander — February 20, 2019 Photo courtesy of Unsplash It doesn’t matter how great your product or service is. Without a driven team behind it, you will not succeed. And times are tough for companies looking to hire. Competition is high for finding and retaining those star employees … Continue reading How Intrinsic Employee Motivation Will Help You Build Your Dream Team →

4 building blocks to help your brand’s SEO strategy succeed

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. Danielle Savin on January 18, 2019  In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — … Continue reading 4 building blocks to help your brand’s SEO strategy succeed →