Tag Archives: Help

What is digital asset management and how can it help you?

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on February 10, 2023 What does digital asset management do? Digital asset management (DAM) stores and organizes all of an organization’s digital assets — images, PDFs, photographs, … Continue reading What is digital asset management and how can it help you? →

4 ways automation can help your team succeed—rather than replace workers

Software Automation

By Aytekin Tank January 26, 2023 With layoffs looming because of the current economic climate, many employees are concerned with losing their jobs—and they have a right to worry. There have been significant layoffs, especially in the tech industry. According to The Economic Times, these dismissals are giving workers sleepless nights. The macroeconomic uncertainty … Continue reading 4 ways automation can help your team succeed—rather than replace workers →

P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend

Advertisement Industry

P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend by Karlene Lukovitz @KLmarketdaily, February 3, 2023 Over-the-top (OTT) ad spending accounted for 14.8% of a total $23.3 billion in digital ad spending in the U.S. in Q3 2022, to social media’s 61% and display/video’s 24%, according to data from Sensor Tower’s … Continue reading P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend →

How data clean rooms might help keep the internet open

Data Management

The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies. Kim Davis on February 2, 2023 Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell you that … Continue reading How data clean rooms might help keep the internet open →

Is your office job killing your health? This five-minute tip can help

Office Environment

By Shalene Gupta January 20, 2023 In a recent New Yorker cartoon, a medieval executioner stands next to a prisoner in a room full of torture devices. He points to a wooden chair and desk and says: “This last one may not look like much, but just see what it’ll do to your back . … Continue reading Is your office job killing your health? This five-minute tip can help →

These 7 numbers help explain why the economy feels so weird right now

Economic Downturns

By Sam Becker January 12, 2023 There was a bit of positive economic news Thursday: The rate of inflation slowed for the sixth-straight month, as the latest Consumer Price Index numbers for December showed that prices increased 6.5% over the past year. That’s down from 7.1% in November, and a significant fall from the … Continue reading These 7 numbers help explain why the economy feels so weird right now →

Career coaches help executives get ahead—workers deserve coaching, too

Career Evolution

By Christy DeSantis December 23, 2022 The beans have been spilled. Executive coaching is no longer a secret weapon for business success. Jeff Bezos, Bill Gates, and other famed CEOs have been touted in the headlines as having executive coaches. It’s no wonder why they do. Coaching is lauded for driving improvement in productivity, … Continue reading Career coaches help executives get ahead—workers deserve coaching, too →

Presentation tool Tome launches AI to help make storytelling simpler

AI Tools

By Steven Melendez December 20, 2022 Since its March beta launch, Tome has prided itself on letting users quickly build presentations and tell online stories with just a few clicks or taps. As of today, the app will make it even easier for users to get started thanks to new AI tools that can help … Continue reading Presentation tool Tome launches AI to help make storytelling simpler →

What is marketing automation and how can it help B2B marketers?

Marketing Automation

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features. Pamela Parker on January 9, 2023 What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs help businesses identify potential customers and automate the … Continue reading What is marketing automation and how can it help B2B marketers? →

How businesses can help prevent the ‘sixth extinction’

Business Development

By Jason Knights December 19, 2022 As the UN COP15 Biodiversity Conference draws to a close in Montreal, global governments have set ambitious targets to protect 30% of land by 2030, in order to prevent the irreversible loss of our natural world. Delivering this will not be easy. Despite the stark reality facing the … Continue reading How businesses can help prevent the ‘sixth extinction’ →