Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows. By Mike Ukstins Published on June 18, 2026 Your performance marketing metrics scream for help. Ad fatigue sets in across your social channels, and algorithms demand fresh visual assets. If you don’t feed them immediately, acquisition costs spike. … Continue reading How to sustain creative testing without adding headcount
Chris Murdock October 21, 2020 Even if your company can say they’ve successfully weathered the economic storm of 2020, we’re all bonded by the uncertainty companies surely felt at some point this year. Get this: 70% of HR executives understand the need for workforce transformation, but only 37% of these same leaders are confident their … Continue reading Maximize Your Holiday Headcount Strategy to Start the New Year Out Right
Karl Sakas — March 7, 2019 Follow @KarlSakas — March 7, 2019 Many “agency hacks” are dangerous shortcuts. Try these instead. Looking for “agency hacks”? Everyone wants a shortcut in life—but hard problems rarely have easy solutions. That’s especially true at agencies, which have a lot of moving parts. Yet people still want magical shortcuts, … Continue reading Agency Hacks: Stop Prioritizing Revenue and Headcount, and 9 More Tips
Alan Hart — July 14, 2017 — July 14, 2017 qimono / Pixabay Don’t make the process more complicated than it needs to be A while ago I saw a discussion on Proformative.com centered around the topic of headcount forecasting and people looking for advice on implementing a super-powerful model (in Excel, of course) to … Continue reading A Reasonable Approach to Headcount Forecasting
