Tag Archives: Having

Marketers are having problems with the GA4 user interface

We explore some legitimate complaints marketers have about the new Google Analytics UI. Nicola Agius on July 10, 2023 Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the … Continue reading Marketers are having problems with the GA4 user interface →

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse

Consumer Engagement

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse by Laurie Sullivan @lauriesullivan, June 28, 2023 Buyer’s remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. While there are many different reasons people feel buyer’s remorse, 48% cited guilt for buying … Continue reading Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse →

Only 25% of marketers report having all the data needed for personalization

Data Personalization

Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts. Constantine von Hoffman on February 24, 2023 Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers Ascend2. Further, only 19% … Continue reading Only 25% of marketers report having all the data needed for personalization →

Only 28% of B2B content marketers report having the technology they need

B2B Marketing

Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need →

This is the surprising benefit of having imposter syndrome

Impostor Syndrome

By Sara Sabin April 12, 2022 A hidden threat for many ambitious people who rise to new challenges is the setting in of imposter syndrome. Imposter syndrome causes you to feel personally incompetent and suffer from a fear that people will “find you out” as being a fraud. This feeling persists even when your … Continue reading This is the surprising benefit of having imposter syndrome →

Marketing Mistake 5: Not Having a Long-Term Digital Marketing Strategy

Marketing Mistakes

Pallavi Tyagi December 21, 2021 Hi, welcome back to another blog of Your Digital Marketing Journey in this season. I’m talking about the mistakes that I made as a first time entrepreneur and we are up to mistake five. I’m going to start off this blog with the quote that you may have heard, which … Continue reading Marketing Mistake 5: Not Having a Long-Term Digital Marketing Strategy →

Marketing Mistake 2: Not Having a Marketing Budget For a Small Business

Marketing Mistakes

Pallavi Tyagi November 30, 2021 This season I’m talking about the marketing mistakes I made with my first startup, and I’m hoping that you may benefit from my failures as well as my subsequent experience working with other entrepreneurs. I didn’t realise this mistake while I was working at my first startup. But now that … Continue reading Marketing Mistake 2: Not Having a Marketing Budget For a Small Business →

Finance Starts Having a Heart: How Fintech Fosters Financial Inclusion and the SDGs

Financial Technology

Dana Kachan July 5, 2021 Finance acquires a heart. Fintech companies innovate financial services with empathy and sustainability in mind. Financial inclusion can become a reality. The finance digitization flight continues, exciting and much-promising. Photo by Tim Mossholder on Unsplash A heartless, money-making machine — this is how a traditional banking system has been portrayed … Continue reading Finance Starts Having a Heart: How Fintech Fosters Financial Inclusion and the SDGs →

This is why we need to keep having virtual meetings after we go back to the office

Virtual Meetings

By Brad McKenna and Lena Waizenegger and Wenjie Cai—The Conversation August 23, 2020 Before the lockdown, people who voluntarily worked remotely were often marginalized compared with their colleagues working in the office. Studies show that remote workers could often feel professionally and socially isolated. The physical distance between remote workers and their on-site colleagues meant … Continue reading This is why we need to keep having virtual meetings after we go back to the office →

The Importance of Having an Online Presence is Crucial Now More Than Ever

Online Success

Mariah Curtis — April 22, 2020 During this pandemic, it is critical that businesses are online. Having an online presence can help you build an audience, connect with your customers, and keep them updated on your day to day activities, as well as hours of operation. If you’re not online, how else can your … Continue reading The Importance of Having an Online Presence is Crucial Now More Than Ever →