Tag Archives: Harnessing

Riding the AI tsunami: Harnessing creativity and efficiency in the digital age

Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency. Jason Ippen on March 13, 2024 In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this … Continue reading Riding the AI tsunami: Harnessing creativity and efficiency in the digital age →

The Science Behind A Winning Marketing Plan: Harnessing Data

Marketing Planning

The Science Behind A Winning Marketing Plan: Harnessing Data by JoAnne Gritter , August 23, 2023 Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected and analyzed requires constant revision to an organization’s best practices. Consider that as of 2012, 2.5 exabytes of data … Continue reading The Science Behind A Winning Marketing Plan: Harnessing Data →

Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies

Search Marketing

Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023 In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies →

Harnessing Artificial Intelligence for Video Integration Success

Artificial Intelligence

Philippe Guay — April 5, 2018 Follow @sendtonews — April 5, 2018 We were thrilled to read this recent article on Artificial Intelligence (AI). AI has been highly contested lately, and questions still surround its use. How are we harnessing it? Is it too dangerous? Will it be so disruptive that companies have to rethink … Continue reading Harnessing Artificial Intelligence for Video Integration Success →

Harnessing the Power of Hindsight…

Sales Guide

Bob Apollo — January 25, 2018 Follow @bobapollo — January 25, 2018 Sales opportunities can go so wrong in so many different ways. Sometimes, they go wrong due to events or circumstances that were genuinely unpredictable or completely beyond our control. Sometimes (more often than some sales people might care to admit) they go wrong … Continue reading Harnessing the Power of Hindsight… →

Harnessing Quality Over Quantity on Your Resume

Career Resume

Amanda Clark — July 10, 2017 Follow @GrammarChicInc — July 10, 2017 AlexanderStein / Pixabay One mistake that job seekers often make on their resumes is trying to cram in as much information as they can. They list every task they were responsible for or project they were even remotely involved in. While this can … Continue reading Harnessing Quality Over Quantity on Your Resume →

Harnessing the power of online reviews

Online Reviews

Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already. Greg Gifford on March 28, 2017 Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session … Continue reading Harnessing the power of online reviews →

Harnessing the Power of Microcontent for Your Blog

Blogging

Lacy BoggsOctober 19, 2015 Let’s face it: blogging isn’t just about blogging any more. If your weekly blogging plan ends with publishing the blog post — and maybe sharing it to Facebook and Twitter — you’re no longer even keeping up with the competition. You’re falling way behind. Social media dominates the marketing conversation in … Continue reading Harnessing the Power of Microcontent for Your Blog →

Harnessing the power of the Testimonial Video

Video Marketing

Neil Wood-MitchellFebruary 26, 2015 Word of mouth marketing is the original social media platform… or at least it should be. Good news travels fast, especially on social networks; the more positive the story, the more likely it’ll be shared. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of … Continue reading Harnessing the power of the Testimonial Video →

Harnessing the Power of Testimonials to Build Your Credibility

Sales Guide

Testimonials can be an effective credibility enhancer for individuals, solopreneurs and businesses. If you’re not already continually seeking new testimonials, you need to make it a habit to better support your sales efforts. Why you need testimonials If they are genuine and truthful, testimonials can be an amazing way to build credibility and trust with … Continue reading Harnessing the Power of Testimonials to Build Your Credibility →