Every year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI. Scott Gillum on March 7, 2024 The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with … Continue reading Here’s what happened at B2BMX 2024
Tag Archives: Happened
I used LinkedIn as my only social media for 3 weeks. Here’s what happened
By Joe Berkowitz January 20, 2024 Social media is broken. It feels impossible now to keep up with friends and news in the same place—to be informed, entertained, and part of a community all at once. As Ryan Broderick has written, there’s no longer anywhere to figure out what everyone’s talking about, and the … Continue reading I used LinkedIn as my only social media for 3 weeks. Here’s what happened
What happened to WeWork?
By Yasmin Gagne November 09, 2023 This week, the coworking company WeWork, which was once valued at $47 billion, filed for bankruptcy. The Wall Street Journal reports that the company’s main backer, Softbank, lost more than $14 billion from its investments in the once high-flying startup. To understand how this all happened, we spoke … Continue reading What happened to WeWork?
What Happened To Account-Based Marketing?
What Happened To Account-Based Marketing? by Scott Gillum , Op-Ed Contributor, April 5, 2023 Once upon a time, account-based marketing (ABM) was a strategy — a very smart strategy, aimed at the biggest, most valuable accounts. Gartner defined it as “a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales … Continue reading What Happened To Account-Based Marketing?
Whatever happened to journey orchestration?
Here’s a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away. Tony Byrne on August 12, 2022 Five years ago, it seemed like journey orchestration technology was having a moment. Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau … Continue reading Whatever happened to journey orchestration?
A big vibe shift just happened in the WFH revolution
By Clint Rainey February 16, 2022 A report out today from the Pew Research Center suggests that the pandemic may be swaying American workers’ attitudes about the office. A majority tell Pew that they’ve now started working from home simply because they can, not because they have to. Pew notes that fewer workers … Continue reading A big vibe shift just happened in the WFH revolution
What Happened To LinkedIn Groups?
Alicia DoddJuly 15, 2015 I recently sat on a discovery call with a potential client and one of the first statements that she made was how powerful she remembers LinkedIn Groups being and how she wasn’t sure what happened to them. I asked her to elaborate and she stated that: She no longer sees a … Continue reading What Happened To LinkedIn Groups?
The Power Of Less: I Removed Every Inessential Thing From My Website And Here’s What Happened
James ClearJune 12, 2015 When I built my first website a little over three years ago, I had no idea what I was doing. Naturally, I figured that looking at what other websites and blogs had on their pages would be a good place to start. I started seeing sites with social media buttons, email … Continue reading The Power Of Less: I Removed Every Inessential Thing From My Website And Here’s What Happened
Case Study – What Happened When I Hired Two Interns?
Dave SchneiderMarch 3, 2015 A few months ago I had the “brilliant” idea of hiring an intern for my blogger outreach software business, Ninja Outreach. At the time I wasn’t exactly sure what would come of it, but to my surprise I ended up taking on not one, but two interns over a six month … Continue reading Case Study – What Happened When I Hired Two Interns?
This Is What Happened When I Completely Changed My Approach to Sales
By Ryan Estis, Published November 8, 2014 I had four sales meetings in one day recently. At the end of the day, I spent some time reflecting on how — and why — my sales strategy has completely changed over time. The traditional sales approach that that helped me succeed for years looked something like … Continue reading This Is What Happened When I Completely Changed My Approach to Sales
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