by Laurie Sullivan, Staff Writer @lauriesullivan, October 12, 2016 With less than three weeks to go, finding a Halloween costume for the kids seems like the least important event as we head into what feels like the most volatile U.S. presidential election year in history. Nonetheless, here’s a little Halloween paid-search trivia to briefly take … Continue reading Paid-Search Text Ads Outpace PLAs For Halloween
by VerticalResponse Follow @VR4SmallBizOctober 4, 2016 Fall is officially here. The days are growing shorter, social media feeds are piling up with snaps of apple-picking, and everyone is starting to brainstorm their Halloween costumes. Before you know it, trick-or-treaters will come knocking. Is your business ready? More than 171 million Americans plan to celebrate Halloween … Continue reading Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign
by Kevin George Follow @imkevin_monkOctober 2, 2016 All Hallows Eve, Día de Muertos, All Saints’ Eve or more common name…. Halloween is the time to remember the dead in a fun way. Not only do people commemorate the dead by dressing up in various costumes while going for ‘Trick-or-Treating’; as per National Retail Federation, in … Continue reading Halloween Email Examples: Emails in Costumes
Sasha SeddonOctober 30, 2015 Getting ready for Halloween is fun but it can be hard work too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way), takes preparation and … Continue reading Fright School Friday: Email That Wins In The Halloween Inbox
Venkat ViswanathanOctober 29, 2015 Halloween countdown is kicking into high gear and consumers are abuzz on social channels in preparation for the holiday. With discussions ranging from costume preferences to seasonal movies to candy cravings and more, social media is a treasure trove for uncovering the pulse of Halloween 2015 and what’s different this year … Continue reading Halloween: What’s Trending in Social Media Conversations?
Jeremy TaylorOctober 27, 2015 The trick-or-treating, mask-wearing, pumpkin-carving celebrations of 31st October are within touching distance. Here are some simple digital marketing tips for getting into the spirit and winning over your online followers this weekend. No trick, all treat. Dig out your broomsticks. Fetch the fake fangs. Halloween is just around the corner. Among … Continue reading 3 Fearsome Digital Marketing Tips for Halloween
Ben SmithSeptember 14, 2015 We’re nine days into September and we saw that Starbucks rolled out its Pumpkin Spice Latte. Then we saw the costumes were out at CostCo and thought, “Hey, when in Rome.” So in the spirit of introducing things way, way to early, we decided to go ahead and do a Halloween post. … Continue reading 3 Tips For Your Halloween Email Marketing Strategy
By Jess DelBalzo, Published October 30, 2014 You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed. Do you drive … Continue reading When Creepy Converts: A Halloween Story About Retargeting Ads
by Laurie Sullivan, October 29, 2014 Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers through digital advertising, after years of trying to lure thrill-seekers through out-of-home advertising. Fear Overload spends about $50,000 annually on digital … Continue reading Fear Overload Puts AdWords To Work During Halloween
By Vanessa Knipper, Published October 17, 2014 Martha Stewart helps us with everything from organizing our closets to making the perfect grilled cheese sandwich. She tackles event planning with stride and menu planning with ease, while continuously dishing out more and more content into our eager hands. With fans and followers in the millions on … Continue reading How Martha Stewart Is Killing It With Content This Halloween
