Tag Archives: Guru

Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]

By Heba Hosny November 14th, 2017   Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study showcasing how to create a stellar customer experience (CX) during … Continue reading Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]

Don’t Try This at Home: Why You Should Consider a Digital Marketing Guru

by Joe Hirsch July 11, 2016 Follow @yellowhammermgJuly 11, 2016 As a business leader, you may feel confident that your marketing team has a handle on your company’s digital marketing strategy. Yet you should think long and hard before deciding to allow your marketing team to lead the charge in this area on its own … Continue reading Don’t Try This at Home: Why You Should Consider a Digital Marketing Guru

Here’s Why You Shouldn’t Aspire to Become a Social Media Guru

KC ClaveriaSeptember 3, 2015 Once upon a time, being an expert in social media was a big deal. The ability to build a community on Twitter and a big following on Facebook and LinkedIn was somewhat rare, and as a result, many marketers started referring to themselves as social media gurus, mavens, and ninjas. But … Continue reading Here’s Why You Shouldn’t Aspire to Become a Social Media Guru