by Laurie Sullivan, Staff Writer @lauriesullivan, December 23, 2016 Advertisers need to start understanding search and dynamic ad targeting better, especially when it comes to holiday purchases. Cross-device targeting and cross-platform targeting seems like a great idea, but ensure dynamic ads don’t get served to people, or within their network, who bought the products. … Continue reading Dynamic Ad Targeting Becomes Grinch That Stole Christmas
Tag Archives: Grinch
3 Grinch Approved Emails for the Holidays
by Megan Smith December 11, 2015December 11, 2015 It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, cue Mariah, this time of year also means that holiday email campaigns are … Continue reading 3 Grinch Approved Emails for the Holidays
Business Lessons from the Grinch
David Kiger December 19, 2014 There is much wisdom to be gained from the Grinch. It’s that time of year when Dr. Seuss’ iconic character is frequently on TV, in the all-time classic 1966 cartoon How the Grinch Stole Christmas. And his annual re-emergence got us to thinking about some of his character traits. … Continue reading Business Lessons from the Grinch