Google Ads App Campaigns Drops The ‘Universal’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2019 It’s a nuance in strategy, but on Wednesday Google announced the rebranding of its Universal App campaigns to App campaigns. For some reason, the company simply wanted to drop the word “Universal.” This move requires no action from marketers … Continue reading Google Ads App Campaigns Drops The ‘Universal’
Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page. Robin Kurzer on February 20, 2019 Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on non-AMP web pages, Google said Wednesday. The company also found that its AMP display … Continue reading Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Victoria Taylor — February 19, 2019 — February 19, 2019 Trying to setup Google Analytics on your website? It’s not as hard as you think. If you’re completely new to Google Analytics and need help from start to finish, here’s a step by step guide to help you get set up in 5 easy steps. … Continue reading How to Set Up Google Analytics In Under 15 Minutes
Google Explains Updates To Search Console Google, Friday, February 15, 2019 Migrating from old Search Console to new Search Console Migration guide for existing users We are in the process of creating a new version of Search Console that will eventually replace the old product. If you have been using old Search Console, this guide will … Continue reading Google Explains Updates To Search Console
Nico Prins — February 13, 2019 Follow @nhdprins — February 13, 2019 Google Chrome is the most popular web browser in the world. There’s a decent chance that you’re using it right now to read this article. It’s a great platform for accessing the web, and it can be made even better with the addition … Continue reading 37 of the Best Google Chrome Extensions Suggested by Top Marketers
Patrick Antinozzi — February 13, 2019 Follow @pattitudez — February 13, 2019 So you want more web design clients, eh? I mean, who doesn’t? There are a lot of different methods to go about getting these clients, but I’m willing to bet you’ve tried most of them already. “Set up an Upwork profile!” “Ask your … Continue reading How to Use Google Maps to Get More Web Design Clients
Gordon Donnelly — February 13, 2019 — February 13, 2019 With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian neighborhood or you’re getting thrown out of a Buffalo … Continue reading 7 Reasons Google Ads and Facebook Ads Make the Perfect Pair
Kris Spisak — February 7, 2019 Follow @MidloWeb — February 7, 2019 A free tool that allows you to control how your business appears on Google Maps and Google search results? Yes, this is Google My Business (GMB). While small businesses shouldn’t just pay attention to Google and Google alone, this search giant has over … Continue reading Local SEO Begins with Google My Business
Google Consolidates Performance Reporting In Search Console by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2019 Google plans to change how the Search Console Performance reports count some metrics. At the end of March, rather than use the URL that appears in the search bar, Google said that for some searches it will begin using … Continue reading Google Consolidates Performance Reporting In Search Console
On its fourth-quarter 2018 earnings call, the company noted YouTube’s contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. Ginny Marvin on February 5, 2019 Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives … Continue reading Google: Still ‘early days’ for performance advertising on YouTube
