by Helen M. Overland January 13th, 2015 Helen Overland Vice President at Search Engine People, helping clients with Conversion Optimization, Analytics, and On-Page SEO. Online Marketer since June 2000, Internet geek since 1994. Follow me on twitter at @semlady to see what I’m reading now. http://www.searchenginepeople.com/ …When You Can’t Edit the Site! Level of difficulty: … Continue reading How to Track Empty Search Results in Google Tag Manager
Tag Archives: Google
Google Goes All In On “Viewability” For Display And YouTube Ads
Company embracing viewability metric across network in 2015. Greg Sterling on January 6, 2015 Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later … Continue reading Google Goes All In On “Viewability” For Display And YouTube Ads
Google Algorithm Pigeon: Local SEO Business Websites
Lavinia TauroDecember 30, 2014 Local search engine results on Google have been altered since the release of Pigeon in July, 2014. Pigeon is an update to Google’s algorithm as it alters the way local businesses are enlisted on the first page of search engine results. Pigeon has created a significant impact on local search engine … Continue reading Google Algorithm Pigeon: Local SEO Business Websites
Making Sense of your Traffic Analysis through Google Analytics
Justin WongDecember 29, 2014 One of the most useful applications of Google Analytics is finding out where your visitors are coming from. If you have a thousand visitors a month, how many of them come from SEO? How many from social media posts, or online advertising? If any of these sources are performing poorly, you … Continue reading Making Sense of your Traffic Analysis through Google Analytics
The Google Ruleset For Link Building
by Barrie Smith December 30th, 2014 Barrie Smith Written by Barrie – a Link Building Consultant for Receptional Ltd. Follow Barrie on Twitter and Google+ for more updates on Google Panda, Penguin and Link Building. by stevec77 If you’re a website that relies on traffic from Google, you’ll want to obey by their … Continue reading The Google Ruleset For Link Building
4 Reasons Why Your Business Still Needs Google+
Kelly Shepsko December 29, 2014 I’ve been seeing some articles lately that claim Google+ is a dying social media platform. While this frustrates me a bit, I can understand why some professionals may be under the impression that it’s dying; it never made it as big as Facebook, Twitter, or LinkedIn. However, I can assure … Continue reading 4 Reasons Why Your Business Still Needs Google+
Making The Most of Google Shopping Campaigns for Your Ecommerce Store
Catalin Zorzini December 29, 2014 Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, … Continue reading Making The Most of Google Shopping Campaigns for Your Ecommerce Store
Top of Google, Top of Mind: 2015 SEO Trends You Need to Know
Tracey Wallace December 29, 2014 When it comes to selling online, there’s a whole checklist of important to-do’s before you scale to success. From design to check out to product delivery, online store owners must make sure each and every customer interaction with their brand is as convenient and seamless as possible. Of course, before … Continue reading Top of Google, Top of Mind: 2015 SEO Trends You Need to Know
How to Levarage Google+ & Pinterest Search for Long-Term Impact
Brian Honigman December 27, 2014 Social media has been called many things over its short but storied history, but one thing it has almost never been called is “slow.” There’s a common, implicit understanding that the results social media marketing delivers are primarily immediate. The social success stories we constantly hear about are the … Continue reading How to Levarage Google+ & Pinterest Search for Long-Term Impact
How To Google Proof Your Website for 2015
Sherry Gray December 23, 2014 In October, Google started rolling out a new update to its search algorithm. Penguin 3 is part of the ongoing effort to reduce spam and other low-quality content on the web. While only a small percentage of websites (the worst offenders) were drastically affected, many more may have lost … Continue reading How To Google Proof Your Website for 2015
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