Tag Archives: Google

Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market

Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market by Laurie Sullivan , Staff Writer, January 6, 2026 Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained off limits. This updated policy will … Continue reading Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market

Predicting Advertising In 2026 Based On Google, Microsoft Changes

Predicting Advertising In 2026 Based On Google, Microsoft Changes by Laurie Sullivan , Staff Writer, December 31, 2025 Advertisers will make some big changes in 2026, from artificial intelligence (AI) creative to agentic commerce. Many will climb to the top of the mountain and look down, willing to give up more control to technologies when … Continue reading Predicting Advertising In 2026 Based On Google, Microsoft Changes

How Google Lowering Ad Audience Size Limits Improves Performance

How Google Lowering Ad Audience Size Limits Can Improve Performance by Laurie Sullivan , Staff Writer, December 29, 2025 Google has finalized the minimum audience size to which advertisers can remarket, reducing the number to 100 active users across all networks and audience types. The move aimed to make audience targeting more accessible — specifically … Continue reading How Google Lowering Ad Audience Size Limits Improves Performance