Brands Not Delivering On Content, Market Share Goes Unclaimed by Laurie Sullivan @lauriesullivan, February 16, 2017 As sophisticated search engine algorithms from Bing and Google look for “precise” answers to queries, brands just don’t delivering the content. Conductor’s report, released Thursday, analyzes the market share for organic content during the 2016 holiday season and calls … Continue reading Brands Not Delivering On Content, Market Share Goes Unclaimed
Tag Archives: Goes
Are You Prepared If LinkedIn Goes Out of Business?
by Richard Shapiro February 19, 2016 Follow @RichardRShapiroFebruary 19, 2016 Does your business survival depend on social media companies like LinkedIn? Be prepared! Will LinkedIn go out of business tomorrow? Probably not, but that’s what was said about Blockbuster, Compaq, TWA, and Enron. LinkedIn shares have fallen at least 10 percent following three of its … Continue reading Are You Prepared If LinkedIn Goes Out of Business?
10 Things To Do After Your Post Goes Live
By Elena Vakhromova January 8th, 2016 Many bloggers consider that hitting the “Publish” button is the final step of the post production. However, this is not so. After your next article goes live, you shouldn’t throw it into the flow, but guide its free swimming. In other words, you should arrange everything so that your post … Continue reading 10 Things To Do After Your Post Goes Live
Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign
Users can select whether they want to be on the dark or light side of the Force, transforming their Google experience to reflect whatever path they choose. Amy Gesenhues on November 23, 2015 With weeks to go before the upcoming Star Wars: The Force Awakens release date, Google is giving itself a full-on Star Wars … Continue reading Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign
One in Every Five Emails Goes Missing
Graham JonesOctober 26, 2015 Most days you’ll get someone asking you “did you get my email”, to which you scratch your head and try to remember, only to assume they sent it to the wrong person or never sent it in the first place. You probably reply with something like “no, sorry, it must have … Continue reading One in Every Five Emails Goes Missing
Email Best Practice Pros: Lifescript Goes Heart-To-Heart
If you’re emailing to women, columnist Steve Dille has some lessons to share. Dille explains how Lifescript uses email to effectively compete in the increasingly crowded universe of online health resources. Steve Dille on August 20, 2015 Lifescript, a website for women’s health, is a flourishing player in a high-stakes game where precision execution and … Continue reading Email Best Practice Pros: Lifescript Goes Heart-To-Heart
Real-Time Email Optimization Goes Live, Relies On Data
Laurie Sullivan @lauriesullivan, (July 16, 2015) Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but PowerInbox’s RevenueStripe, an email recommendation platform platform launching Wednesday, allows publishers to update advertising and advertorials at the time the reader opens personalized newsletters. Company CEO Jeff Kupietzky said … Continue reading Real-Time Email Optimization Goes Live, Relies On Data
Why Traffic Awareness Goes Hand in Hand With Better Conversion
Dani ZehraJune 22, 2015 Everyone talks about how one article or post on Buzzfeed or Huffington Post is all they need to get some real link juice on their website. Link juice means traffic, and link juice means better rankings but more than that link juice means higher chances for conversion which ultimately means a … Continue reading Why Traffic Awareness Goes Hand in Hand With Better Conversion
When E-mail Marketing Goes Awry
Amanda ClarkJune 17, 2015 What’s the most valuable marketing asset you have at your small business? Your e-mail marketing list is, at the very least, high on the list. With your e-mail marketing list you have a database of captured leads—which is not quite the same as having a captive audience. You’ve still got to … Continue reading When E-mail Marketing Goes Awry
Wayin Goes All-In With Real-Time Social Search Tool
Martech firm upgrades its enterprise social display tool, enabling searches across Twitter, Facebook and Instagram. Marketing Land on February 20, 2015 Wayin, a martech firm that cut its teeth helping brands, sports franchises and television broadcasters display social media off social networks, announced this week that it is launching a real-time social search engine. The … Continue reading Wayin Goes All-In With Real-Time Social Search Tool
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