by Annie Bustos July 29, 2016 Follow @TechBlocksJuly 29, 2016 IT and other business units are often oil and water. They might be combined together, but they don’t mix well and tend to keep to themselves. Companies that want to compete in the fast-paced digital world need to achieve IT – business alignment. What’s required … Continue reading 3 Common Goals for Achieving IT – Business Alignment
Tag Archives: Goals
How Understanding The Goals And Intent Of Buyers Can Transform Marketing
by Tony Zambito July 21, 2016 Follow @tonyzambitoJuly 21, 2016 Transformation by Yu Luck People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Leading to more effective … Continue reading How Understanding The Goals And Intent Of Buyers Can Transform Marketing
How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!
by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!
Hoping to Use Gamification? Make Sure Goals Are Clearly Defined
by Matt Goldman June 24, 2016 Follow @TheOriginalBullJune 24, 2016 Despite the success of gamification, some companies are still unwilling to tap into its benefits. From increasing productivity to motivating employees, gamification has been proven to work time and time again. Of course, it’s not as easy as just “turning business into a game”. If … Continue reading Hoping to Use Gamification? Make Sure Goals Are Clearly Defined
Setting Realistic Quarterly Goals for Your Business
by Robert Cordray June 22, 2016June 22, 2016 Each quarter of the year has its own distinct personality that you have to get to know if you want to be an effective businessperson. The first quarter of the year is the coldest and slowest time of year, the second quarter starts a midyear revival with … Continue reading Setting Realistic Quarterly Goals for Your Business
How To Set Employee Goals That Drive Results
by John Boudreau June 22, 2016 Follow @johnhboudreauJune 22, 2016 Much of my reading lately and experience is highlighting two important facts about employee goals: (1) In order for employees to be happy, their goals need to be clear and they MUST understand how their performance is measured (2) Many companies still struggle with employee … Continue reading How To Set Employee Goals That Drive Results
Avoid Failure with This Formula for Setting Successful Sales Goals
by Colleen Francis June 14, 2016June 14, 2016 Everybody has sales goals. . . Some are set by our companies and some we set ourselves. For many sales reps, it wouldn’t be January without either a new sales quota or a new personal objective for the year ahead. If I had to guess, I’d be … Continue reading Avoid Failure with This Formula for Setting Successful Sales Goals
How to Prove Your Social Media Efforts Affect Business Goals
by Juliet Carnoy May 3, 2016 Follow @julietcarnoyMay 3, 2016 Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answer this question. Paradoxically, CEOs depend on their marketing teams more so than ever, as … Continue reading How to Prove Your Social Media Efforts Affect Business Goals
What Are Your Social Marketing Goals?
by Jayden Chu March 23, 2016 Follow @jaydenchuMarch 23, 2016 A Business2Community.com article states most B2B marketers struggle with defining their social media marketing goals. “For instance, should you focus on the number of blog posts per week and tweets per day? How about the number of fans and followers? Maybe retweets, brand mentions, and … Continue reading What Are Your Social Marketing Goals?
6 Ways to Reach Your Long-Term Business Goals
by Tom Casano March 21, 2016 Follow @TomCasanoMarch 21, 2016 If you’re in business, then you probably already know the importance of setting smart goals. What’s more, your goals are likely to be measurable, attainable, and time-bound. But what do you do when, all of a sudden, you realize you’ve hit a brick wall in … Continue reading 6 Ways to Reach Your Long-Term Business Goals
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