November 21, 2024 X’s former head of global affairs takes job with Musk rival Sam Altman Nick Pickles will be the chief policy officer for Sam Altman’s Tools for Humanity. BY Reuters Nick Pickles, the former head of global affairs at Elon Musk’s social media platform X, is joining forces with one of Musk’s rivals, … Continue reading X’s former head of global affairs takes job with Musk rival Sam Altman
November 19, 2024 Global job recruitment is up in these 3 sectors Hiring for professional roles sees a boost in Q4. BY Reuters Major global companies have boosted hiring for professional roles as they enter the final quarter of the year, especially in retail, technology and healthcare, but demand for financial services recruits is more sluggish, … Continue reading Global job recruitment is up in these 3 sectors
Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2024 How do you dip into nostalgia and update something as powerful and influential as the 1991 tagline “Maybe It’s Maybelline” to use globally in 2024 when strangers have so much influence over feelings and opinions … Continue reading How Maybelline Updated Its Jingle For TikTok Era To Cross Global Boundaries, Generations
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies. Chris Wood on October 4, 2024 Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These … Continue reading Zeta Global unveils connected mobile experience and AI agents
PR isn’t just about spinning a yarn; it’s about weaving a brand’s story into the fabric of society. Eric Dates on September 26, 2024 This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is … Continue reading Why public relations is thriving in today’s global marketing mix
August 31, 2024 Why platform stations are better than satellites for global internet connectivity Platform stations would be faster, more cost-effective, and more flexible than satellite-based systems. BY The Conversation About one-third of the global population, around 3 billion people, don’t have access to the internet or have poor connections because of infrastructure limitations, economic disparities, … Continue reading Why platform stations are better than satellites for global internet connectivity
August 09, 2024 Tech and media layoffs August 2024 update: Paramount Global, Dell, LegalZoom, Axios cut jobs A number of high-profile firms in the tech and media sectors are significantly reducing their workforces. Here’s what to know. BY Michael Grothaus It hasn’t been a good month for job security in the media and tech industries as … Continue reading Tech and media layoffs August 2024 update: Paramount Global, Dell, LegalZoom, Axios cut jobs
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024 As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities
July 28, 2024 How the UPC barcode revolutionized global commerce over the past 50 years While the barcode didn’t herald the end times, as conspiracy theorists once fretted, it did usher in a new age in global commerce. BY The Conversation The first modern barcode was scanned 50 years ago this summer—on a 10-pack of chewing … Continue reading How the UPC barcode revolutionized global commerce over the past 50 years
July 22, 2024 How small businesses are dealing with CrowdStrike’s global tech outages Many smaller businesses are still struggling since they don’t have the IT departments of big companies. BY Associated Press An owner of a consumer insights research firm couldn’t pay her employees, make Friday’s deadline to sign a contract for a new business or … Continue reading How small businesses are dealing with CrowdStrike’s global tech outages
