Tag Archives: Gives

Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019   Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

YouTube gives more creators option to monetize channels

Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers. Amy Gesenhues on September 19, 2018   YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? … Continue reading YouTube gives more creators option to monetize channels

Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. Amy Gesenhues on September 13, 2018   During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories … Continue reading Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

YouTube gives users more ways to track the amount of time they spend on the app

YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week. Amy Gesenhues on August 27, 2018     YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen … Continue reading YouTube gives users more ways to track the amount of time they spend on the app

Google Gives Brands Ads, Data To Compete On Price, Local Inventory

Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan  @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory

Google Gives Agencies Custom Services In Google My Business

Google Gives Agencies Custom Services In Google My Business by Laurie Sullivan , Staff Writer @lauriesullivan, May 2, 2018 The regular business version of Google My Business — a free tool to help them manage their online presence across services like Maps and Search —  apparently wasn’t enough to help search and advertising agencies with multiple … Continue reading Google Gives Agencies Custom Services In Google My Business

Facebook gives creators new ways to monetize videos, while pushing more users to Watch

The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video. Amy Gesenhues on April 23, 2018   Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger audience to Watch, the site’s video hub … Continue reading Facebook gives creators new ways to monetize videos, while pushing more users to Watch

Google Gives Publishers Option To Relinquish Control Of Ad Creation

Google Gives Publishers Option To Relinquish Control Of Ad Creation by Laurie Sullivan @lauriesullivan, January 24, 2018 Machine learning and electronic payments are high on Google’s list of changes for AdSense this month. The company is giving publishers an option to not only relinquish control of AdSense native in-feed ads, but to send and receive … Continue reading Google Gives Publishers Option To Relinquish Control Of Ad Creation

How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season

Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season

Mindfulness at Work: Forcing Employees To “Slow Down” Gives Them A Significant Edge

Tevis Trower — October 28, 2017 — October 28, 2017 kewl / Pixabay Mindfulness is a buzzword in many business magazines and leadership blogs. Lauded as a miracle cure to almost all workplace ills, mindfulness is a very strong technique…but only when it is applied properly. It will not magically transform your office into a … Continue reading Mindfulness at Work: Forcing Employees To “Slow Down” Gives Them A Significant Edge