AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
By Chris Stokel-Walker November 20, 2023 One of the most tumultuous four-day spans in Silicon Valley history has finally concluded (for now at least), and in the end we’re left with massive changes at both OpenAI and Microsoft—and massive ramifications for the wider world of artificial intelligence. Sam Altman, the OpenAI CEO summarily fired … Continue reading New OpenAI CEO Emmett Shear’s time at Twitch gives clues to the future of the AI giant
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech. Nicola Agius on November 16, 2023 Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The … Continue reading Google gives advertisers new generative AI tools for the holidays
By Jesus Diaz April 07, 2023 When Ambessa Play’s founder Sara Berkai approached Pentagram to design a new DIY wind-up flashlight, she already had a pretty good idea of how she needed it to work. Berkai had conceived the original concept while teaching STEM workshops to displaced children in Ethiopia and Eritrea in 2019. … Continue reading This brilliant DIY flashlight gives displaced children a gleam of hope
The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion. Kim Davis on March 14, 2023 Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment … Continue reading SAP gives up its stake in Qualtrics
Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover by Laurie Sullivan @lauriesullivan, October 20, 2022 Google began to roll out My Ad Centre, a feature that allow users to control the type of advertisements they see across Search, YouTube, and Discover. When signed into Google, users can access My Ad Center directly from … Continue reading Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Instacart Health Launches, Gives Brands Initiative To Connect With Consumers by Laurie Sullivan @lauriesullivan, September 28, 2022 Instacart launched a health initiative Wednesday focused on products, partnerships, research and policies to help consumers make better nutritional choices and highlight the ways they can use food as medicine to heal body, mind, and spirit. More than … Continue reading Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
FEC Gives Google Green Light To Let Political Campaigns Evade Gmail Spam Filters by Laurie Sullivan , Staff Writer @lauriesullivan, August 12, 2022 A four-to-one vote by the Federal Election Commission (FEC) approved an advisory opinion on Google’s proposed pilot program for the 2022 elections that would keep campaign emails out of users’ spam folders. More than 1.5 … Continue reading FEC Gives Google Green Light To Let Political Campaigns Evade Gmail Spam Filters
AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds
Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads by Laurie Sullivan @lauriesullivan, February 3, 2022 DISQO, a consumer insights platform, analyzed its traffic data from its platform to determine patterns in consumer engagement with and attitudes about new online financial services and cryptocurrency. The data, released Wednesday, provides advertisers with insights into what … Continue reading Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
