Tag Archives: Getting

Best practices for getting started with AI

AI Marketing Tools

Companies don’t have to start from scratch to begin experimenting with artificial intelligence. Chris Wood on September 1, 2022 Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, … Continue reading Best practices for getting started with AI →

Why getting rid of this mindset can help you succeed in any negotiation

Negotiation Skills

  By Stephanie Vozza   August 25, 2022     When you go into a negotiation, it’s natural to want to win. It can be uncomfortable to back down or give up something, but having an either/or mentality can hinder what’s possible, says Wendy Smith, coauthor of Both/And Thinking: Embracing Creative Tensions to Solve Your … Continue reading Why getting rid of this mindset can help you succeed in any negotiation →

Cycle Time: Getting started with the Agile Marketing Navigator

Marketing Agility

Gaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies. Stacey Ackerman on August 25, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the fourth of our 6 Key Practices: Cycle Time. Is work taking too long … Continue reading Cycle Time: Getting started with the Agile Marketing Navigator →

Work in Progress Limits: Getting started with the Agile Marketing Navigator

Marketing Agility

Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits. Stacey Ackerman on August 18, 2022 We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major … Continue reading Work in Progress Limits: Getting started with the Agile Marketing Navigator →

Marketers say biggest challenge is getting cross-department alignment

Marketing Challenges

Customers today want new insights, more content and less interaction with sellers. Constantine von Hoffman on August 8, 2022 Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot.  The report will be released during … Continue reading Marketers say biggest challenge is getting cross-department alignment →

Managing the unpredictable: Getting marketing, sales and operations aligned

Marketing Tools

Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives. William Terdoslavich on August 2, 2022   Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For … Continue reading Managing the unpredictable: Getting marketing, sales and operations aligned →

Getting started with the Agile Marketing Navigator: Team Improvement

Marketing Agility

Team Improvement sessions should be conducted by and for the team. Here are the benefits. Stacey Ackerman on July 28, 2022 Team Improvement vs. Retrospective: Same meaning, different emphasis Team Improvement is a collaborative session for team members to look at continuous improvement. The goal is to find a small action item that the team … Continue reading Getting started with the Agile Marketing Navigator: Team Improvement →

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