Tag Archives: Getting

Work in Progress Limits: Getting started with the Agile Marketing Navigator

Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits. Stacey Ackerman on August 18, 2022 We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major … Continue reading Work in Progress Limits: Getting started with the Agile Marketing Navigator →

Getting Started with the Agile Marketing Navigator: Story Points

Marketing Agility

Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks. Stacey Ackerman on August 11, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the second of our 6 Key Practices: Story Points. … Continue reading Getting Started with the Agile Marketing Navigator: Story Points →

Marketers say biggest challenge is getting cross-department alignment

Marketing Challenges

Customers today want new insights, more content and less interaction with sellers. Constantine von Hoffman on August 8, 2022 Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. The report will be released during … Continue reading Marketers say biggest challenge is getting cross-department alignment →

Getting Started with the Agile Marketing Navigator: Customer Stories

Marketing Agility

Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done. Stacey Ackerman on August 4, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into our third stop on your agile marketing … Continue reading Getting Started with the Agile Marketing Navigator: Customer Stories →

Managing the unpredictable: Getting marketing, sales and operations aligned

Marketing Tools

Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives. William Terdoslavich on August 2, 2022 Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For … Continue reading Managing the unpredictable: Getting marketing, sales and operations aligned →

Getting started with the Agile Marketing Navigator: Team Improvement

Marketing Agility

Team Improvement sessions should be conducted by and for the team. Here are the benefits. Stacey Ackerman on July 28, 2022 Team Improvement vs. Retrospective: Same meaning, different emphasis Team Improvement is a collaborative session for team members to look at continuous improvement. The goal is to find a small action item that the team … Continue reading Getting started with the Agile Marketing Navigator: Team Improvement →

Getting Started with the Agile Marketing Navigator: Team Showcase

Marketing Agility

Agile marketers should bring the team together regular to showcase wins and learn quickly from losses. Stacey Ackerman on July 21, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four … Continue reading Getting Started with the Agile Marketing Navigator: Team Showcase →

Getting Started with the Agile Marketing Navigator: the Daily Huddle

Marketing Agility

The Daily Huddle brings the entire Team up to date on work in progress and possible blockers. Stacey Ackerman on July 14, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has … Continue reading Getting Started with the Agile Marketing Navigator: the Daily Huddle →

Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

Marketing Agility

Here’s the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work. Stacey Ackerman on June 30, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate … Continue reading Getting started with the Agile Marketing Navigator: Building a Marketing Backlog →

Getting started with the Agile Marketing Navigator: Creating a blueprint

Marketing Agility

A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders. Stacey Ackerman on June 16, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four … Continue reading Getting started with the Agile Marketing Navigator: Creating a blueprint →